This review was last updated by
This CRM Review examines TrueLens.
In-Depth CRM Review
101 Main Street
Cambridge, MA 02142-1519
CRM Category: Marketing Support – Cloud
Sub-Category: Social CRM/Predictive Analytics
Seats: Small Enterprise
About the Company:
Founded by visionary marketers and technologists from MIT, our mission is helping brands understand high-value truths about their business by empowering them to address the human side of their customers: their interests, expressions, desires and preferences. We put the power of 1 billion daily online consumer expressions in the hands of marketers in a scalable, actionable way that produces massive results. Based in Boston, TrueLens was founded by successful entrepreneurs and is backed by some of the top investors in the world.
About the Product:
More bang for your marketing buck
Drive more revenue from existing customers
Keeping and growing a customer relationship is cheaper than acquiring a new customer. Whether you’re looking to upsell and cross-sell your customer base, improve retention, or drive a brand advocacy program, TrueLens can help. Our Socialgraphic data can pinpoint customers with Interests, Intents or Life Events that make them receptive to purchasing or upgrading so that your email and direct mail campaigns deliver significantly higher return.
Acquire new high-value customers
Some customers are loyal, return often and keep driving revenue. Some don’t. With deep Socialgraphics data, TrueLens can help you identify the key attributes that set your high-LTV customers and prospects apart. Then, we’ll find more customers that exhibit the same high-value behaviors and target them for your digital and email acquisition campaigns.
Improve marketing ROI with deep customer insights
Market research and surveys are useful tools, but it’s hard to make them scale. TrueLens can deliver deep Socialgraphic insights across your entire customer base- whether you’re looking to understand where your customers shop, what hobbies they spend money on, what music and blogs they love, or what separates your brand advocates from your competitors’.
Grow customer loyalty
Rewarding loyal customers is powerful, but how do you identify what truly makes some customers respond and stay with your brand? With rich Socialgraphic factors such as Influence and Brand Affinity, TrueLens can help you increase membership in your loyalty program. As importantly, we’ll help you learn more about your members and target them with smart personalized messaging to maximize the value of loyal relationships.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of TrueLens:
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