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This CRM Review examines MarketingVIEW.
In-Depth CRM Review
TreeHouse Interactive, Inc.
1111 East Draper Parkway
Draper, UT 84020-9331
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation
Seats: Small Enterprise
About the Company:
TreeHouse Interactive is the first company to deliver an enterprise-class suite of software-as-a-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. The company’s products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions in either system. As a result, customers enjoy much faster implementation rates, time to revenue and ROI.
TreeHouse Interactive helps customers increase revenue and decrease costs by providing CRM software and services that automate key business processes associated with partner relationship management, channel sales force automation, and multi-channel marketing. The TreeHouse suite of software solutions provides easy-to-use interfaces and gives customers a real-time view of key business metrics that impact the bottom line. This allows enterprises to make decisions that ultimately result in more sales leads, more closed business, superior products, and better customer, reseller and prospect information. Unlike first-generation CRM and SFA software providers, each of our products is designed from the ground up to be customizable to our clients’ needs, requiring short implementation times and minimal business disruptions.
About the Product:
Marketing Automation makes processes that would otherwise have been performed manually much more efficient, and makes some new processes critical to marketing success possible. It automates the demand generation and lead management process in order to mitigate the time and error inherent in repetitive tasks necessary for modern marketing.
From outbound campaigns and content marketing to social media and web analytics and more, modern marketers must filter and analyze information from more sources than at any other time in history in order to produce qualified leads. Moreover, once leads are identified they need to be nurtured and distributed faster than ever before. Only through marketing automation, can one effectively take advantage of all of today’s marketing channels to deliver measurable results.
Typical Marketing Automation components include but are not limited to:
- Data Management, Segmentation and Targeting
- Lead Generation
- Lead Scoring
- Lead Qualification
- Lead Nurturing
- Lead Distribution
- Integration with CRM and other systems
- Program Measurement and ROI Reporting
Marketing Automation should also provide accurate and useful information concerning marketing efforts allowing you to understand which programs delivered expected results and which did not allowing for continuous program improvement and efficient use of marketing dollars. Return on Investment (ROI) reporting, along with standard campaign performance measurement and analytics are crucial components of good marketing automation.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of MarketingVIEW:
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