This review was last updated by
This CRM Review examines Totango.
In-Depth CRM Review
325 Forest Avenue
Palo Alto, CA 94301-2515
Toll Free: (800) 634-1990
CRM Category: Marketing Support – Cloud
Sub-Category: Customer Engagement
Seats: Small Enterprise
About the Company:
We’re a full-service Customer Engagement Management platform for online businesses.
Totango’s Customer Engagement platform helps online services create an active and engaged user base. Totango combines big data analytics with powerful segmentation and engagement tools to allow online services to take the right actions with each customer, in real time. End-users become happier and more successful – driving usage and adoption, increasing conversions, sales and lifetime value while reducing churn.
In the Customer Era, the whole dynamic and interaction model between vendors and users have changed. Totango was built from the ground up to help businesses deliver more value and drive more active and engaged users – which is the foundation for business success. Totango has increased customer lifetime value and success for leading online consumer and enterprise businesses alike, including Zendesk, Bigcommerce, Jajah Mobile, Unbounce, CloudBees and Clarizen.
About the Product:
Lifecycle marketing made easy
You want to effectively market to existing customers, as they represent the bulk of your recurring revenue. The key is to use the heaps of information you have about existing users to communicate with each user according to their individual needs.
Segment Your Userbase
Do you market to your existing base? Can you segment users based on their interactions with you?
Create dynamic segments like “hot trials”, “power users” and “inactive users” with Totango.
Don’t sound like a robot – even if you are one. Address each user by name and reference their interaction with you or your product.
Users will pay more attention and love you for it.
Find More Advocates
Do you want to be alerted to all users adopting a new feature – or to those who have joined the ranks of the power users?
Contact the right person for beta programs, case studies and speaking opportunities.
Use Email Automation
Already have an existing marketing automation or email system?
Totango talks to your favorite email system and makes campaigns smarter. For example, target a campaigns to just those who use a specific feature.
For complete pricing details, please see:
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Totango:
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If you are considering this program, you should also look at these other CRM solutions:
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