Last Updated on 8 years by RichBohn
This CRM Review examines TerrAlign.
In-Depth CRM Review
1818 Library Street, Suite 500
Reston, VA 20190-6274
CRM Category: Sales Management Support – Cloud
Sub-Category: Territory Management
Seats: Small Enterprise
About the Company:
The TerrAlign Group is proud to deliver valuable Sales Resource Optimization solutions to our customers, across all industries. We started providing these solutions before acronyms like CRM or J2EE existed but have kept pace with new markets, product categories, and technology, leveraging it where advantageous to our customers. Having developed the first and best products in the market, starting two decades ago, we continue to innovate and look forward to serving our customers for decades to come.
Approximately two decades ago, in the late 1980s, The TerrAlign Group developed the world’s first desktop-based territory optimization and realignment system for and in cooperation with Pfizer Pharmaceuticals. This solution would later be known as TerrAlign and is our first generation solution.
Throughout the 1990s we continued development and released several revisions, along with multiple market and platform based applications, including TerrAlign 3, TerrAlign for MapInfo and in partnership with MapInfo, we developed MapInfo ProAlign targeted towards smaller companies or regional managers of mid-sized organizations. In 1995, TerrAlign began conducting surveys within the contact lens market to provide value-added data to our customers. Toward the end of that decade, we developed and released a new application-specific module, CallMax, for use with our core products. CallMax helps organizations assign calls to weekly periods based on territory definitions, call frequency requirements, and customer locations.
Into the new millennium, TerrAlign has enhanced and evolved to deliver an Enterprise class territory realignment solution, incorporating world-class optimization (capable of decreasing account disruptions and applying drive times) and a web-based solution for distributed field alignment efforts. We have also continued with the annual survey of the vision care market. This survey has grown in sophistication (tracking specialty lenses) and in its ability to identify market trends down to the eye care provider level. Additionally, TerrAlign has broadened our Services offerings to be able to offer our customers the level of assistance that is right for their situation – anything from simple technical or product support all the way through to complete outsourcing of the entire sales territory alignment process and every level of resource augmentation in between.
We continue to lead the way in terms of product capabilities and envision the market for Sales Resource Optimization solutions to expand and our solutions to integrate with complementary applications. In 2006, we integrated TerrAlign with the market leading On Demand CRM solution, Salesforce – we were the first Sales Resource Optimization vendor to do this, and are still the only to have an application approved for salesforce.com’s AppExchange for Territory Optimization & Management. Looking toward our third decade, we will continue to innovate and integrate to deliver the most value to our customers.
About the Product:
Sales territory design software
TerrAlign applications enable organizations to optimize the deployment of sales representatives and manage the resulting territories through all stages of an alignment’s life cycle.
Our sales territory optimization software has been continuously developed and enhanced over the past twenty years based on customer feedback and decades of Sales Resource Optimization (SRO) experience. We provide innovative and industry leading sales territory design applications that deliver impressive ROI for our customers year after year.
TerrAlign solutions are designed for the user. TerrAlign 4, our flagship territory management software, is used by sales operations analysts and territory design specialists alike. TerrAlign eMap, our Web-based territory design application, is used by field managers and representatives who need to view and modify sales territory alignments based on local knowledge.
Together, TerrAlign 4 and TerrAlign eMap provide a sales territory alignment solution for the Enterprise. Additionally, this territory alignment solution can be integrated into an organization’s existing business processes and enterprise applications. For example:
- TerrAlign for Salesforce integrates TerrAlign’s sales territory design solutionssolutions with salesforce.com’s leading On Demand CRM application, Saleforce.
- For pharmaceutical and medical sales reps, TerrAlign for Veeva easily maps, aligns and optimizes sales territories within the Veeva CRM system.
TerrAlign software comes with a commitment to superior customer care including on-site training and 24 hours a day, 7 days a week technical assistance.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of TerrAlign:
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O.K., full disclosure, Andy Zoltners was a professor of mine at Northwestern. Sure, I still like the guy. But these are great books. I wish that I had them when I was a sales manager!