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This CRM Review examines TailoredMail.
In-Depth CRM Review
500 108th Avenue NE
Bellevue, WA 98004-5598
CRM Category: Marketing Support – Cloud
Sub-Category: Email Marketing
Seats: Small Enterprise
About the Company:
Since 1997, we have been creating innovative email marketing software tailored to fit the needs of clients worldwide – ranging from Microsoft to Shell Chemicals to Precor Exercise Equipment. We have won a 2012 Stevie Award for Marketing Automation, and several industry “Best Practices” awards for our innovative dynamic-content architecture.
We specialize in email marketing and lead-automation solutions that drive results for sales and channel development. TailoredMail dramatically simplifies content creation and management for email, mobile and social audiences, and engages relevant dialogue with subscribers by giving them the choice and control of information they receive – for a stronger, more-engaging two-way relationship.
While TailoredMail can be used for the most simple of email marketing efforts, it provides a rich feature set which can grow and expand its strategic value within an organization.
About the Product:
Email Marketing like you’ve never seen before.
Seriously, we have spent 14 years quietly building one of the most innovative content-creation and email-marketing tools in the market. Without any extra effort, your email marketing content is optimized for smartphones. Build newsletters and landing-pages that deliver ONLY the content your subscribers are interested in. Tag all your content so that the system ‘learns’ and segments your database, to convert sales opportunities.
Automate the sending of campaigns/alerts to highly targeted subsets of your audience. Syndicate the content to your sales teams or reseller partners. Set triggers and automated “drip” follow-ups. Tightly integrate it all with your Social Media accounts – and in the end you have a solution which improves click-through rates by more than 70%.
Designed for the individual email marketer (or even a team of marketers) at every level of marketing experience and technical aptitude, TailoredMail has all of the tools required to deliver relevant email content to your audience and make your campaigns increasingly effective through time. Regardless of the size of your email database and creative library, getting up and running on TailoredMail takes just a few minutes – and is an efficient and painless process.
Simplicity, yet unparalleled flexibility
With TailoredMail you can create/design ANY kind of email (scheduled or automated), landing-page, microsite, preference-center pages, surveys, social-media posts, integration with your Facebook Fan Page – heck, even the website you’re viewing right now is fully authored and hosted within TailoredMail. It’s a one-of-a-kind content-management system that gives you a full-featured email marketing and publishing platform.
Unparalleled Analytics: Integrated with your own website
Not only do we offer invaluable tracking of users, their mobile devices, their social sharing, their interests – we also tell you what they did on your website. Now you can measure the effectiveness of your campaigns AFTER they click the email.
Keyword Tagging and Triggers
TailoredMail is one-of-a-kind in that it allows you to thematically ‘tag’ any and all of your links and pages, and have the system ‘learn’ what specific prospects are interested in. You can set “goals” and triggers, such as sending a salesperson an alert when clients visit your site, or specific pages. You can even trigger to have, for example, a person who clicks your pricing-page to be automatically sent a follow-up email a day or two later.
Comprehensive A/B and Layout testing
Elaborate options exist to help you perfect the success of your campaigns. For example, you can set up to 5 different subject lines – send them to a subset of your list – and have the system ‘pick a winner’ after an hour/day, and resume the broadcast with that subject line to the remainder in your list. We also offer built-in deliverability and layout testing so you can see what your emails will look like in 30+ different desktop, web and mobile email clients.
For complete pricing details, please see: contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of TailoredMail:
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