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This CRM Review examines Sysomos.
In-Depth CRM Review
25 York Street, Suite 900
P.O. Box 403
Toronto Ontario M5J 2V5
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM
Seats: Small Enterprise/Enterprise
About the Company:
Sysomos is the social analytics engine that powers the expanding Marketwired product line.
Social media has become an indispensable source of business intelligence, and companies want to know they’re using the best. The most innovative planners, marketers, advertisers and public relations agencies prefer tools that are “Powered by Sysomos” because it gives them the intelligence and insight they need to develop new strategies, discover opportunities and make smarter business decisions.
When you see “powered by Sysomos” on a Marketwired product, you know you are getting instant and unlimited access to all social media conversations. You will quickly see what’s happening, why it’s happening, and who’s driving the conversations. You can find the meaning behind the data from the tone of conversations and from sentiment analysis by gender, age and location.
Through the use of contextual text analytics and data mining technology, the Sysomos engine collects data from blogs, Twitter, social networks, message boards, wikis and major news sources. Recently, Marketwired became part of the Twitter Certified Partner Program
“Powered by Sysomos” products include:
- Media Analysis Platform (MAP), the premier service that gives you the ability to analyze and understand social media conversations; and
- Heartbeat, a cost-effective, real-time monitoring and measurement tool that provides constantly updated snapshots of social media conversations.
Marketwired acquired the Toronto-based Sysomos in 2010.
About the Product:
With Sysomos, You Have the Power to:
Listen: The social media landscape is busy and plenty of noise. This makes it a challenge to identify and monitor the conversations happening on blogs, social networks, forums, micro-blogging services, news sites, and more. Sysomos lets you listen to millions of conversations about your brand and products in real-time without having to spend time to set up a query, profile or project.
Measure: In real-time, track and measure campaigns, brands, products and sentiment (positive, negative or neutral), and provide additional context by analyzing results over time, as well as comparisons with competitors.
Understand: Get insight into the conversations happening, who’s involved and where they are taking place. Then, determine the impact on your company’s products and brands, and if needed, make adjustments to your communications, marketing or sales plans.
Engage: Identify the people driving the conversations, and understand who they are, their interests and their authority/relevance to your brand or products. This lets you engage with key influencers and opinion leaders to build, nurture and manage relationships. Sysomos automatically provides authority and reach scores for these individuals based on a variety of factors such as inbound links, social bookmarks, comments and other activities.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Sysomos:
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