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This CRM Review examines Swivelscript.
In-Depth CRM Review
CRM Category: Enterprise Support – Cloud
Sub-Category: Application Integration
Seats: Small Enterprise
About the Company:
Swivelscript is a Super::tec product, a company which was founded by Edwin van der Sanden in 2010.
Edwin studied computer science at Fontys Hogescholen in Eindhoven (Holland) and has been an IT engineer since 1994. He has worked many years as a Consultant for companies such as Getronics, Case Consult, NetDynamics, Graddelt and Xchanging. His consultant years were spent working worldwide mostly in the Banking, Telecom & Insurance sector (Nomura, Telefonica, Orange, Xchanging).
In 2000 he joined Corizon, retiring as CTO in 2010 when Corizon was purchased by Versata. His years as VP of Engineering and CTO at Corizon, a start-up environment, taught him to deliver innovative and sustainable business solutions on a tight budget and time schedule. He also gathered extensive experience while working (managing & mentoring) on high profile projects with partners such as Accenture, Logica and Oracle. His responsibilities included consulting on client implementations on various product aspects.
Edwin has profound knowledge of the complete software development lifecycle and of tools used in agile environments. In addition, Edwin is very much up to date with current and emerging technologies and methodologies, which allows him to correctly analyse and select the suitable technology (product / solution) for a client’s IT environment.
While working on-site, in contact centres, Edwin saw the need for a light-weight solution to automate the information transfer. So, based on his experience, skills and knowledge, he developed Swivelscript in 2010 and founded super::tec. By 2011 Swivelscript had already been deployed at a contact center. 2012 sees the next chapter of super::tec and Swivelscript with the OEM option for Swivelscript.
- Two time winner of the Effective IT Awards (2007 and 2008)
- 2006 & 2007, CNET Networks UF Business Technology Awards finalist
- 2008 Oracle Open World Presentation
- 2008 CCF European Call Centre Awards
- 2009 UK IT Industry Awards
About the Product:
Like a Magic Pen
When your employee writes text in one place, Swivelscript automatically turns about and writes that data in every other program, file, and application where it will be needed.
In other words Swivelscript eradicates the time-consuming ‘copy & paste’ operations by automating the information transfer between windows/ applications, regardless of the underlying technology. In a nutshell, it cuts costs (time & error) by cutting keystrokes.
No retraining needed
Swivelscript does not take over the desktop; it is low impact on the user, who need not do anything different or additional, so employee retraining is not required. Swivelscript is not a CRM (Customer Relations Manager) that totally reorganizes the customer- company interface.
No server upgrades needed.
Because Swivelscript manages data exchanges right at the desktop where it is initially entered, it does not require server upgrades.
Instead of requiring server processes, and instead of taking over the desktop, Swivelscript is a connecting layer to integrate a company’s existing systems, by a data exchange that occurs at the agent’s desktop. Additionally, it “harvests” data across different company applications to give an agent rapid access to an overview of essential data. Swivelscript’s superb scalability also means that businesses of any size can enjoy the benefits, whether that business has ten desktops or a thousand.
Informs and empowers employees
Additionally, Swivelscript harvests data across different company applications to give an agent immediate access to an overview of essential data. Swivelscript is a connecting layer to integrate a company’s existing systems, by a data exchange that occurs at the agent’s desktop.
Industry experts have noted over the last two decades that data available grows exponentially. As available data grown, is becomes ever less integrated, so that it may be harder, rather thn easier, to make good business use of available data.
IT staff at most businesses are too busy, and the data multiplies too quickly; ITT staff cannot integreate all the data available to businesses. For this reason, ad hoc data interration is growing as its own business. This is because rapid data access translates into a competitive edge. Rapid data access and analysis also enagles a company to provide an optimiwed user (customer and employee) experience. Optimizing customer and employee experience has read and dramatic customer value.
A user-driven integration between thr firewall and the service tier is usually called a “Mashup.” Critical functional characteristics of an enterprise level “mashups’ are principally five: It must be secure, organized, reliable, managed, and governed.
Building in security, and providing for management and oversight of enterprise level mashups was costly. Now however, Swivelscript delivers that function economically.
After years of experience and consulting in the industry, Edwin has devised a way that smaller or midsized businesses can obtain the benefits of data accumulation, without the infrastructure or ongoing management costs formerly typically associated with industry or enterprise level mashup data accumulation, and also without the delayed roll-out and the time spent in staff retraining that was typically required.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Swivelscript:
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