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This CRM Review examines SugarOutfitters.
In-Depth CRM Review
CRM Category: Field Sales Support – Cloud
Seats: Small Enterprise
About the Company:
Built from the ground up, SugarOutfitters provides the missing marketplace that SugarCRM© needs. We take out all of the risk by providing a 100% Satisfaction Guarantee powered by a review process for each submission, automatic scanning for malicious code, peer verifications for any version, and notifications for possible conflicts.
Our goal is to help the growth of SugarCRM© by being active in the community surrounding it, improving the user experience (specifically around 3rd party add-ons), and building out the developer eco-system.
SugarOutfitters is the marketplace to find high quality solutions for SugarCRM. We provide an extensive set of tools to both sell add-ons and to find and purchase those add-ons.
SugarOutfitters was founded in October 2011 in Minneapolis, MN by Jason Eggers and Chad Hutchins.
Jason Eggers: Long time SugarCRM community member since 2005. Prior to forming SugarOutfitters, Jason was an independent software developer and consultant. Before that was the Internal Systems Manager at Infinite Campus working in the trenches finding ways to optimize and solve the needs of sales, marketing, support, and other various departments.
Chad Hutchins: Also a long time SugarCRM community member since 2007. Chad was most recently an independent software developer and consultant, and before that he worked as an R&D Developer at Milsoft Utility Solutions.
At the time of the SugarOutfitters launch, there was no vibrant ecosystem for individuals or companies to buy and sell SugarCRM-specific modules and integrations. It was a fragmented market that caused much frustrations not just with SugarCRM users, but also prospects who were trying SugarCRM on for size. To us, this was an unfair reflection of SugarCRM as a product because at its core it is a very solid CRM platform.
Our ultimate goal is to simplify the user experience around every aspect of customizing and extending SugarCRM. The SugarOutfitters platform does this at two very different angles. First, it makes it easy for users looking to expand their out-of-the-box SugarCRM instance to discover and buy the best-of-breed solutions they need to be successful. Second, it’s a turn-key store front for sellers who offer commercial, high-quality modules and integrations.
SugarOutfitters has been self-funded from the start. What that means is that we can focus on our core vision and not have to cater to just making a buck for our investors. This freedom to cater to our users (both our members and sellers alike) is very important to us.
About the Product:
These folks don’t develop software, they find it. If you use SugarCRM, get to know SugarOutfitters!
Finding Quality Solutions
Shuffling through all the possible add-ons out there can be overwhelming. Some fall short of their promise. Others simply aren’t finished. There are even those that can wreck havoc on an install. And that is if you can find them in the first place. There are numerous sites that sell an add-on or two for SugarCRM©. This makes it an impossible task to find the diamond in the rough. This is where we come in. As a one-stop shop, we offer just the gems. After all, each add-on comes with a 100% Satisfaction Guarantee (check out the link for some cool ways that we nurture quality).
We’re not just a SugarCRM© add-on store, we’re a discovery service.
SugarOutfitters are big believers in the best-of-breed approach to CRM. However, it can be an overwhelming and frustrating task to find the solutions you need. We take out all of the risk by providing a 100% Satisfaction Guarantee powered by a review process for each submission, automatic scanning for malicious code, peer versification for any version, and notifications for possible conflicts. Our “Conversations” system makes sure that every user gets the help they need.
Our user-base is centered around those currently using or looking to use SugarCRM as part of their enterprise suite of applications. Current numbers have it at about 6,600 paying organizations using SugarCRM with an estimated average of 60-150 users per install. On top of that is an untapped market of organizations using the Community Edition. Based on industry conversion rates from free to paid that number could very well be around 10-20x that number, if not more.
Given our deep history with using, creating, buying, and selling SugarCRM solutions we have been able to specifically tailor a marketplace for this unique ecosystem. It’s a combination of proprietary technology that we have built along with the domain expertise that we bring to the table. Besides that, we can output quality work at crazy speeds.
For customers, we do the hard work of manually and automatically reviewing every single submission listed on our store. If for some reason there were an issue there are many avenues to get the help that is needed.
For sellers, we provide many built-in features like a Licensing API, Web hooks for automating back-end processes, a turn-key storefront, support, documentation, an affiliate reseller channel selling their products, stats such as conversion metrics, charge-backs and transactions are all handled by us, and so on. We do the bulk of the work so that sellers can focus on creating and supporting great solutions.
What we bring that a white-label solution can’t bring is a highly tailored solution to problems that users face specific to the SugarCRM platform and ecosystem. Things such as the submission vetting process to get listed on the site, version verifications, closed-loop reviews, and so on are hard to box for mass consumption. Same with the leg work we do for SEO, ad campaigns, affiliate programs, and the like. No out of the box solution could do what we wanted to ultimately do.
Rich’s View of SugarOutfitters:
I have always tried to cover the more interesting add-on solutions in the CRM space. This has not always been easy though! Too many of these solutions are rushed to market before they are ready. Though I am a huge fan and supporter of smaller CRM developers, many of these add-on developers just aren’t ready to effectively support their products.
SugarOutfitters is out to solve this problem for the SugarCRM community.
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