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This CRM Review examines StrongMail.
In-Depth CRM Review
StrongMail Systems, Inc.
1300 Island Drive
Redwood City, CA 94065-5171
CRM Category: Marketing Support – Cloud
Sub-Category: Email Marketing
Seats: Small Enterprise
About the Company:
At StrongMail, we love helping marketers connect with customers in meaningful and profitable ways. “Connecting” with customers means more today than ever before. The possibilities and complexities of what, when, where and how to connect are both exciting and daunting. Email, mobile, social, web and display all provide opportunities to connect, but they must be used together – cooperatively – to bring about the desired result.
That’s what we do at StrongMail. We provide marketers with the technology, services and know-how to develop and manage effective cross-channel marketing programs. We start with an enterprise-class email marketing platform that is second to none, and extend it with a cross-channel campaign designer that lets marketers weave in social, mobile, web and display-ad elements to create an automated lifecycle experience for their customers.
But technology without know-how is … well … just technology. We bring our technology to life with an expert services team that offers strategy, creative and campaign execution services for marketers who need a little, or a lot of help.
Having said all that, StrongMail has a fundamentally different model from other marketing platform providers that offers the following advantages for your business:
All top-tier ESPs claim they have solutions for email, mobile, social and other consumer marketing channels, but most of the time that means operating a series of individual messaging silos. StrongMail enables true-cross-channel orchestration to easily coordinate campaigns across all customer touch points.
Drag-and-Drop Lifecycle Marketing
Lifecycle marketing functionality is only as good as a marketer’s ability to use it (without help from IT). StrongMail’s innovative lifecycle campaign designer lets enterprise marketers easily create, test and deploy multi-step cross-channel lifecycle campaigns that are optimized in real-time based on engagement.
Direct Access to Enterprise Data
When it comes to data access, don’t settle for anything less than real time. StrongMail offers direct connections to legacy CRM solutions and other data sources to enable real-time access and reintegration of customer data. With our flexible data model, you can finally get access to all of your upstream systems.
Your Own System
Each and every StrongMail client gets their own dedicated campaign management and execution system that is not shared with any other client. This unique arrangement gives each client unlimited control and unparalleled performance to deliver the world’s largest sending volumes in the smallest target delivery windows.
On-Premise or On-Demand Solutions
Only StrongMail gives you the flexibility to leverage our solutions in the way that makes the most sense for your business. Whether you choose to deploy our solutions behind your firewall for maximum security, or access them on-demand in a world-class cloud environment, you get the same dedicated technology – plus the flexibility to easily switch between environments as business needs change.
Instead of charging CPM fees that penalize companies for growing their database, StrongMail offers brands the widest array of purchase options for maximizing their investment. From a perpetual license with unlimited sending capacity to a competitively priced subscription model, we allow you to spend more of your budget on things that matter – like data integration, analytics, strategy and creative.
About the Product:
EMAIL – AUTOMATE EMAIL & CROSS-CHANNEL MARKETING
Message Studio is an enterprise-grade, cross-channel campaign management platform that puts unprecedented power into the hands of marketers to automate and optimize successful cross-channel campaigns, driven off of real-time data.
MOBILE – ENGAGING TODAY’S MOBILE CONSUMER
With most consumers now sporting a smartphone and over 50% of commercial email being read on a mobile device, it’s important to have a mobile strategy that enables you to effectively engage on-the-go customers. StrongMail’s comprehensive mobile solutions offer everything you need to embrace today’s mobile consumer.
SOCIAL – MONETIZE YOUR SOCIAL MEDIA MARKETING
StrongMail’s social media solutions were developed specifically for the needs of the interactive marketer and are fully integrated into Message Studio. Our solutions enable you to create and manage powerful direct response campaigns on Facebook and Twitter, extending the reach of your email marketing programs. Even better, StrongMail allows you to easily identify your top influencers and automatically create targets for future remarketing campaigns.
WEB – SEAMLESS EXPERIENCE BETWEEN EMAIL & WEB
Enable true one-to-one marketing while increasing the effectiveness and efficiency of your email and cross-channel marketing programs by providing a coordinated customer experience across email, web,and other customer touchpoints. Get your programs in sync across channels, and reap the benefits of increased marketing ROI and customer loyalty.
DISPLAY – COORDINATE DISPLAY AND EMAIL MARKETING
Display retargeting opens up a new way for interactive marketers to reach engaged consumers in a fully coordinated fashion with other channels such as email or SMS. StrongMail’s display retargeting solution works with your existing web retargeting partner to augment and reinforce your marketing communications and reach your consumers wherever they are online. Don’t have a display retargeting partner? No problem. We will recommend a solution from one of our preferred partners.
ACQUISITION – ACQUIRE NEW CUSTOMERS THROUGH REFERRALS
StrongMail Influencer is a powerful word-of-mouth acquisition solution that accelerates organic acquisition efforts while identifying key brand advocates. Influencer’s interactive user experience enables your customers to easily recommend your brand, service or product via email, social media, mobile and other channels, thereby multiplying reach and increasing overall performance. Full integration with Message Studio allows you to easily identify and remarket to top influencers.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of StrongMail:
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