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This CRM Review examines Spredfast.
In-Depth CRM Review
200 W Cesar Chavez
Austin, Texas 78701-3886
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM
Seats: Small Enterprise/Enterprise
About the Company:
Based in Austin, Texas, Spredfast provides social media management software that allows organizations to manage, monitor, and measure their social media programs at scale. Spredfast enables more people, in more places, to engage in more conversations from a single platform on supported social networks like Facebook, Twitter, LinkedIn, YouTube, Foursquare, and popular blogging platforms. Some of the enterprise and agency adopters on board with Spredfast include AT&T, Jason’s Deli, Warner Brothers, Whole Foods Market, AARP, AGAIN Interactive, Coty Beauty, HomeAway and Ogilvy.
About the Product:
Prove Social Impact
Understand social’s value to your business and prove it to your organization. Learn which content and engagement strategies hit the sweet spot with your target audience, dive into social performance trends, and compare channels, accounts, regions, brands, campaigns, content and more, so you have hard-hitting data at your fingertips.
Attract the Right Audience
Tailor customer engagement to be more effective. Tap into the preferences of your target audience so you can boost high-performing content, deliver powerful social applications, take advantage of targeting opportunities across all major networks, and incorporate paid promotion to grow your audience.
Engage in the Right Conversations
Get more mileage out of your over-worked and under-resourced teams by maximizing the number of high-value conversations they have across social. Do this by filtering massive amounts of social activity and zeroing in on opportunities to participate in conversations, deepen customer relationships, answer questions, and capitalize on social trends.
Expand Your Social Team
Build your social operation by making it possible (and easy) to expand the number of people who participate in social across your entire company. Sleep well at night knowing you have the right organization, planning, permissions, workflows and instrumentation in place to expand your social team without losing control of your social strategy.
Coordinate Your Social Activity
Empower the right people at the right time and arm them with the right content. Use shared calendars to keep people informed and a central content library to give them easy access to the best, approved content. Keep a detailed audit trail of all social actions to meet internal and external governance requirements. Manage all this activity in the most secure environment available in social.
Connect Your Social Ecosystem
Make social an integral part of your marketing infrastructure. Break down silos by connecting social to your web analytics, listening, ad optimization, link tracking and CRM solutions. Take advantage of sophisticated technology across your social ecosystem and get more business bang for your social marketing bucks.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Spredfast:
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