This review was last updated
This CRM Review examines 360 Automation Manager.
In-Depth CRM Review
360 Automation Manager
7 Mellor Avenue
Dartmouth, Nova Scotia B3B 0E8
CRM Category: Internet Sales Support – Cloud
Sub-Category: Total Internet Marketing
Seats: Small Business
About the Company:
Who We Are
SimplyCast began as an innovative technology startup with the vision to build the most comprehensive interactive marketing solution on the Internet. To date, our Interactive Marketing company has launched fifteen channels of communication in an intuitive, easy-to-use marketing platform. The platform currently integrates the following marketing tools: email, SMS, voice, event, survey, Facebook, Twitter, autoresponder, fax, list management, online forms, press release submission, link tracking, and IP monitoring.
SimplyCast’s interactive marketing platform includes features such as a user-friendly interface, real-time reporting and managed campaign monitoring, as well as access to a large database of FAQs and video tutorials to help companies fine tune their approaches. The business model is scalable and the platform can be accessed online by customers anywhere in the world at any time. Customers using the service have sent over 7 billion messages worldwide, and counting.
To build the world’s #1 Multi-Channel Marketing Platform. It is our vision to one day integrate every channel of communication into a single platform.
Enabling businesses worldwide to build and enhance relationships through effective and targeted multi-channel marketing campaigns.
What We Believe
There are 6 simple core values that govern how we do business and how we interact with stakeholders on a daily basis. These values help enforce actions that are consistent with our corporate culture, and ensure our company is the best it can be.
- Customer Focus – Our customers are our number one priority. We build strong customer relationships by always meeting or exceeding expectations.
- Personal Development – Our people are our greatest asset. We encourage and support personal growth and career development.
- Integrity – We will trust and respect all stakeholders.
- Communication – We are committed to honest and open two-way communication.
- Team work – We are committed to team work and encourage everyone’s contribution.
- Recognition – We recognize and appreciate each other for our commitment, enthusiasm and achievement.
What We Do
SimplyCast.com is a leader in multi-channel marketing Platform-as-a-service (PaaS) solutions for organizations worldwide. The company’s interactive marketing platform is a feature-rich solution used by thousands of customers in over 175 countries, including many of the most recognized brand names around the globe in retail, non-profit and hospitality industries.
With thousands of organizations using SimplyCast solutions to automate email, survey, event, SMS, fax, Twitter, Facebook, landing pages and voice marketing needs, they now have the power to effectively reach customers on their preferred mode of communication.
The SimplyCast suite of interactive marketing solutions allows businesses to send personalized emails, conduct online surveys, manage events, track website links and have access to Blacklist Monitor, a blacklist email IP monitoring service.
About the Product:
Fully Integrated Communication
SimplyCast 360 is a simple, powerful platform that can automatically send individually targeted messages to customers at the perfect time, over their preferred mode of communication. It is the industry’s first all-in-one automation solution.
Allow customers to select the mode of communication that is most convenient for them. Don’t worry, you can send professional messages automatically at the optimal time using any of these forms of communication.
Email is one of the main ways people communicate, and it is far from outdated. Email remains a great way to send information, special offers and newsletters to your customers. You can also include images and links to drive traffic back to your website.
The 360 Automation Manager is the perfect solution to sending follow-up emails and also autoresponders when a customer signs up or makes a purchase. Customers can also receive personalized emails based on their preferences and emails on dates that are special to them, such as birthdays or the anniversary of a big purchase.
SMS is quite a unique and effective way of connecting with customers. Most SMS messages are opened within five minutes of being received, which makes SMS an ideal way to get your marketing campaigns read. It is also a highly personal format.
The 360 Automation Manager can send out SMS campaigns to customers who prefer to be contacted on their mobile devices. SMS is great for sending coupons, as customers can redeem the coupons right from their phone, which they always carry with them. SMS is also very successful as a method of sending reminders and service notifications.
Voice messages are a great way to engage your customers, and all they need to do to reach a live representative is press 9. People receiving your messages can easily act on them and you can leave a personalized message for people if they do not answer.
The 360 Automation Manager is powerful enough to send voice messages to thousands of customers quickly, so you always reach your subscribers at the perfect time. Voice messages are personal and get people’s attention, so you can use them to send appointment and service reminders to jog your customers’ memories.
Signup forms are the easiest way to gather important customer information. Simply add the fields you require and start building your list of subscribers. Place forms on multiple pages of your website so all visitors have the opportunity to subscribe.
With the 360 Automation Manager, you can add decision options on your signup forms. Allow customers to select how they prefer to be contacted, or specify what products, deals and more they are interested in. Data collected from forms is automatically added to your 360 Automation Manager campaign, so you can begin using the data right away for highly targeted message sending.
How It Works
The 360 Automation Manager can make complex decisions, organize infinite amounts of data and send perfectly timed messages over multiple channels of communication, yet it is designed to be easy to use even if you do not have technical or programming skills.
The drag and drop interface allows you to easily add, edit and delete multiple elements in every campaign you create. Easy to understand reports break down the results of each element of your campaign, organizing all the data that is received from multiple sources.
You can add decision elements, which allow customers to make selections based on their individual preferences (such as different models of cars), and the 360 Automation Manager will automatically send them the pre-created messages that address their unique needs.
The platform also uses time- and date-specific sending to reach each and every customer at the optimal time for them. Just enter each customer’s unique date, for example, their birthday, and the 360 Automation Manager will send each customer a birthday message on that specific date.
Why SimplyCast 360 is the Complete Communication Solution
The 360 Automation Manager is able to efficiently send targeted messages at the exact time and date that you schedule them. It is able to collect and integrate data that is drawn in from diverse sources, such as signup forms and email updates. Once you create your campaign, the 360 Automation Manager handles each detail smoothly and automatically, so you are free to focus on other areas and analyze the results from your campaign.
With so much of your important communication automated, you have time to continue improving your products and services. You are also able to offer great customer service, as you have more time to focus on individuals.
The 360 Automation Manager improves customer relations and engagement by providing immediate responses even when a customer care representative might not be available. The platform never forgets a birthday or an oil change reminder or a perfectly timed special promotion.
Customers receive personally targeted messages, so they are more engaged with the information and offers they are getting. Targeted messages consistently have higher open and response rates than mass messages, as customers are responding to content that is relevant to their own unique needs and interests.
Every element that you input into your 360 Automation Manager campaign has its own separate detailed reports, so you can see which messages are working and which might need to be altered to better serve your customers.
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