Last Updated on 8 years by RichBohn
This CRM Review examines Silverpop Engage.
In-Depth CRM Review
Silverpop Systems Inc.
200 Galleria Parkway
Atlanta, GA 30339-5945
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation/Email Marketing/Lead Management
Seats: Small Enterprise
About the Company:
Silverpop is the only digital marketing technology provider that unifies marketing automation, email, mobile, and social. Our customers achieve superior Return on Relationship, by uniquely engaging each individual based on their behaviors. By utilizing Silverpop’s complete digital marketing platform, easily achieve success—enabling you to automate personalized experiences, increase revenue, improve ROI, and deepen brand loyalty.
Trusted by more than 5,000 brands around the globe, we offer a world-class services team, 24/7 customer support, and a network of partners. With Silverpop, every client gets the right mix of solutions for their specific digital marketing needs.
When searching for a provider, you want to find a vendor who has tools designed to help integrate multiple channels—email, mobile, social and local. But you also want a vendor that makes it easy to capture contact behavior, and then translate this insight into reports. Ultimately, showing which campaigns or pieces of content were most effective in motivating prospects to take action. With Silverpop, you can become more automated, strategic and social all while collecting and acting on comprehensive behavioral data, as well as traditional demographics to take your marketing campaigns to the next level.
Although our roots are in email marketing, our vision has evolved. We have expanded our focus on tools and techniques that easily capture customer behavior, and leverage automation—driving higher conversion rates and relevant customer communications. Silverpop continues to combine the best features of email marketing and marketing automation. And we will continue to build on top of our robust database, so you can easily automate personalized marketing interactions.
We provide our customers with industry thought leadership, a world-class partner network, 24/7 support and the services they need to take their campaigns to the next level.
About the Product:
Engage Marketing Automation offers sophisticated marketing automation product capabilities that leverage behaviors, maximize campaign effectiveness and drive revenue. With the Engage Marketing Automation product you can:
- Increase the quantity of leads entering your pipeline and nurture leads until sales ready
- Easily build multi-track drip campaigns driven by prospect behavior
- Execute consistent, relevant communications and follow-ups to keep your prospects engaged
- Use multiple scoring models to score based on behavior and demographics
- Route sales-ready leads directly to sales, and determine which still need further nurturing from marketing
- Prove marketing ROI by measuring the impact of campaigns
Powerful email marketing and campaign management for behavior-driven, highly relevant communications
Engage Marketing Automation
Lead management and nurturing tools that leverage behavioral insight to drive revenue and align sales and marketing
Automated marketing campaigns built natively within Microsoft Dynamics CRM
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Silverpop Engage:
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