This review was last updated by
This CRM Review examines Shoutlet.
In-Depth CRM Review
1 Erdman Place
Madison, WI 53717-2101
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM/Marketing
Seats: Small Enterprise/Enterprise
About the Company:
Shoutlet is a leading independent cloud-based social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Its industry leading functionality includes tools for social CRM, creative design, social listening, ads, workflow management, contest design and execution, and top-notch analytics for easy integration with the industry’s leading web analytics tools from Google Analytics, IBM Digital Analytics, Omniture, and Webtrends. Shoutlet’s Saas-based model gives customers the control and flexibility they want and need, and is rooted in a strategic partnership that provides the necessary resources and counsel to execute successful social campaigns.
About the Product:
STREAMLINED COMMUNITY MANAGEMENT WITH SOCIAL CRM
Shoutlet is a comprehensive community management and moderation platform for Facebook, Twitter, LinkedIn, Foursquare, and YouTube. Integrate Shoutlet’s workflow tools and task assignments to give your customers quick, meaningful responses while efficiently managing the process internally.
Manage conversations with a complete moderation dashboard
Your social media team can respond to customers on multiple Facebook, Twitter, LinkedIn, and YouTube presences with one consolidated system. Manage replies to your community, including through the Facebook Replies feature, which allows brands to respond to specific comments and individuals within a post’s comment thread. View and organize user posts, and tag entries for more efficient organization.
Instantly Pinpoint Your Most Active Fans
See who is the most engaged with your Facebook content. Filter Likes by their Shoutlet Activity Score and date of interaction with your Facebook pages.
CREATE INTERACTIVE, BEAUTIFUL SOCIAL DESIGNS AND SYNDICATE THEM ANYWHERE
Social Canvas puts professional-level design tools in your hands. Your team can create custom Facebook apps, HTML5 pages, and web apps – no coding required.
CREATING WITH SOCIAL CANVAS
Robust social media ‘building blocks’ lay foundation for all designs
Social Canvas provides your team with drag-and-drop ‘building blocks’ that bake diverse functionality into your designs. Weave engaging interactivity to Facebook apps and web pages with these tools:
Unique designs – no coding required
Every piece of a Social Canvas design is supported by automatically generated code that’s Facebook-friendly and HTML5 compliant.
- Create multi-page Facebook apps and HTML pages with navigation tools
- Create multiple tiers of content within one Facebook app or HTML page – no coding required. Enrich the experience for users with interior social pages created with and hosted by the Shoutlet platform.
- Advanced tools available for one-of-a-kind concepts
Design for any location on the web
In addition to Facebook page apps, social designs can be used anywhere that supports HTML5. This means designs can be published to your website, blog, a stand-alone Shoutlet-hosted URL, even as an email template. Optimize your Facebook apps and social designs for mobile users to ensure a great customer experience on every device.
Embed web apps in social designs, websites, or Facebook page posts. Customize sharing options for viewers to syndicate to their own networks.
Publish designs immediately, at a pre-determined date and time, or as part of a Social Switchboard campaign, the industry’s only trigger-based social campaign tool. Learn more about Social Switchboard.
PUBLISH CONTENT TO MULTIPLE SOCIAL NETWORKS WITH SOCIAL SWITCHBOARD
Social Switchboard is the world’s first trigger-based social campaign tool. Build sophisticated social marketing campaigns in advance and set pre-scheduled markers and milestones to trigger automatic publication across multiple social networks. Social Switchboard distributes content when your criteria is met – giving you more time to do the important business of building one-on-one relationships with your customers.
ELEVATE YOUR SOCIAL CAMPAIGNS WITH TRIGGER-BASED CONTENT PUBLISHING
A revolutionary concept unmatched by any other tool, Shoutlet’s Social Switchboard allows your team to build entire sophisticated social media marketing campaigns in advance. Let the behavior of your communities dictate when relevant and tailored content is published.
Build the flow of a social campaign from start to finish. Plan your campaign and get a high-level look at how it moves through multiple social media channels.
Integrate your social media presences across popular networks within one campaign. Build triggers that publish content to Facebook, Twitter, YouTube, HTML5 pages, and more.
Base content publishing on set dates and times. Or, trigger publishing based on milestones: Did a YouTube video hit 10,000 views? Social Switchboard can send your pre-written ‘thank you’ tweet to your followers and upload your next video to your YouTube channel. Did your Facebook Page reach 1 million fans? Launch a contest when the millionth fan clicks ‘Like.’
MONITOR AND RESPOND WITH SHOUTLET SOCIAL LISTENING
Shoutlet includes social media monitoring capabilities alongside enterprise-level social media management and analytics features. Monitor conversations happening around the web in a complete social management tool.
Manage your listening efforts within the same dashboard you’re using to respond to customers, publish content, create designs, and track your impact.
Shoutlet’s Social Listening dashboard is a clear, concise visualization of the conversations happening on the web as they relate to your brand and products, competitors, and topics in your industry. High-level insights lead to more detailed breakdowns of mentions and conversations.
Automatically track conversations on Facebook, Twitter, YouTube, Google+, Flickr, and Reddit, as well as blogs, blog comments, and online news sources.
From share of voice tallies to social tracking that gives you an up-to-date look at how your Facebook Like and Twitter follower levels compare to other accounts, Social Listening provides essential tools to know how you stack up.
CREATE, PUBLISH, AND PROMOTE IN ONE SOCIAL MANAGEMENT PLATFORM WITH SOCIAL ADS
Shoutlet’s social advertising options include direct Facebook Page post promotion and tracking, as well as advanced options for complex ad programs through partner Kenshoo Social.
The synergy among paid, earned, and owned media is what propels great social media programs. Shoutlet’s Social Ads offers the most practical, usable set of Facebook advertising tools to brands and agencies.
Manage your Facebook post content from planning to promotion. Social Ads are part of the seamless, end-to-end execution of creating a post calendar, scheduling posts to multiple Facebook Pages, promoting posts as they are published, and tracking effectiveness of both organic and paid efforts is provided in one easy-to-use social marketing platform.
Give your Facebook post content an immediate boost through Social Ads’ Simple Boost feature. Create Page Post ads and Sponsored Stories from a published or scheduled post, or promote simultaneously as you publish an update to Facebook Pages.
CAPTURE USER DATA AND UNLOCK VALUABLE INSIGHTS WITH SOCIAL PROFILES
Automatically gather data about each social connection and build a powerful database of social contacts that uncovers characteristics about your audience and helps you become a more effective social media marketer.
Shoutlet’s Social Profiles is the gateway to understanding your social customers like never before. As a social contact management system, Social Profiles automatically gathers important data points about each social connection. Build data-rich context around fans and their preferences to deliver different messaging, designs, contests, and promotions according to specific demographic make-up.
Social Profiles gather many types of information to complete individual profiles, including data users input to Shoutlet web apps, sweepstakes, and contests; publicly available information on Facebook, Twitter, and YouTube; data accessed by Social Canvas-powered, Facebook-gated apps; and information uploaded by your team from your own records. Over time, you receive a 360-degree view of each customer, as well as an aggregate data set that reveals fascinating insights.
Social Profiles includes built-in tools for your company to drill into your database and create user lists based on unique criteria. Create dynamic lists that automatically grow over time, based on dozens of factors ranging from age to personal interests. Or, build static lists manually. For example, filter data to uncover broad segments of your social database, such as women in their 30s who have a Twitter account, or create more precise segments, such as “Running Enthusiasts,” based on data they provide on Facebook, tags in Social CRM, or data gathered through custom fields you’ve created in Shoutlet-powered web apps and contests.
TRACK, UNDERSTAND, AND OPTIMIZE WITH SOCIAL ANALYTICS
Managing social media with one tool also means having all of your data in one place. From detailed Facebook post analytics to engagement metrics on each social design element, Shoutlet’s Social Analytics helps your team extract the metrics that matter and use them to improve.
Shoutlet pulls in vital metrics from Facebook, Twitter, LinkedIn, Foursquare, and YouTube to create a full picture of how your social media program is performing.
Social Analytics provides design-level data for social pages built with Social Canvas. See metrics such as referral traffic, impressions, and shares of the Facebook apps and web pages that feature Shoutlet content. Also see data on individual pieces of full designs, such as interaction metrics for poll and RSS feed web apps.
Build social campaigns from start to finish using Social Switchboard and track their progression. Social Analytics provides progress on the triggers you have established or data on how the campaign is doing as a whole.
Integrate your best-of-breed web analytics strategy with your social media execution. Automatic link tagging and shortened URLs provide attribution data for any link sent to social networks through Shoutlet to your web analytics tool. Shoutlet supports integration with leading analytics providers, including IBM Digital Analytics, Omniture, Webtrends, and Google Analytics. Shoutlet will support any web analytics software, allowing your team to pair the powerful capabilities of Shoutlet’s social media management system with the web tracking platform of your choice.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Shoutlet:
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