In-Depth CRM Review

ShopIgniter

ShopIgniter, Inc.
411 NW Park Avenue
Suite 303
Portland, OR 97209-3358

Telephone: (503) 232-2021
Toll Free:
Fax:
Email: Contact ShopIgniter
Web: http://www.shopigniter.com/

CRM Category: Selling on the Web – Cloud
Sub-Category: eCommerce/Shopping Carts
Seats: Enterprise

About the Company:

The Social Rich Media Platform

The social web is fundamentally changing the way products are discovered, bought and shared. This has brought both challenges and opportunities to brands and retailers who are vying for customers’ attention, loyalty and advocacy.

ShopIgniter’s powerful social rich media platform enables digital marketing leaders to reach and convert their social+mobile consumers. Innovative brands like Disney, GoPro, Sony Music, Lenovo, Target, Nike and Whole Foods use the Igniter platform to deliver, manage, and measure highly effective social media advertising campaigns in social streams that drive product discovery, engagement and advocacy across networks and devices.

Founded in 2009 and funded by Madrona Venture Group and Trinity Partners, ShopIgniter is headquartered in Portland, Oregon.

About the Product:

ShopIgniter is helping brands and their agencies create, manage and measure remarkable social media advertising campaigns directly in social streams. Igniter specifically includes:

Incredibly flexible rich media posts such as video carousels, lookbooks, jukeboxes, live streams, single product and collection explorers, shoppable video and lead generation. Rich post types enable marketers to take advantage of the growing visual canvas of social networks, leveraging interactivity to capture consumer attention, drive deeper exploration and encourage social sharing.
Mobile-first design that supports the growing base of consumers who primarily access social networks through their mobile devices. Every campaign regardless of where it is viewed – on the desktop or mobile device – is truly optimized for context.

ShopIgniter offers the first fully managed Facebook rich media advertising platform.
- Rich media posts (RMPs) are the most flexible and effective native ad unit available on Facebook. They can be fully utilized within organic, earned and paid media strategies. Specifically, RMPs
  - Can be used to publish content far beyond what native tools can deliver.
  - Generate higher engagement (likes, shares and comments) on average than standard post types and they can generate even more stories once users explore. All of these stories can be sponsored driving viral reach.
  - Can be posted “unpublished” for A/B testing, key segment targeting and reach into the entire Facebook ecosystem.
  - Can be used on both sides of the effective FBX retargeting equation. For example, use RMPs to reach users who have engaged with your website, or easily retarget an offer to a user who just explored your new product in an RMP.
  - Lastly, RMPs can be used with Facebook “custom audiences” so you can target your most loyal customers, even if they’re not yet your Facebook fans.

ShopIgniter templates are designed to allow brands and agencies to easily and efficiently create repeatable campaigns. With easy tools for updating content and publishing new posts, marketers and agencies can keep up with the pace of social, drive results and always be measuring and optimizing.

In addition, ShopIgniter offers strategic services to help brands plan, implement, execute and optimize campaigns. ShopIgniter experts help brands understand how creative, organic, earned and paid all work together to drive brand and business outcomes.

Price:

For complete pricing details, please contact the company directly.

For a proper demo of this CRM solution:

For a proper demo of this CRM solution, please contact the company directly.

Rich’s View of ShopIgniter:

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