This review was last updated by
This CRM Review examines Shopify.
In-Depth CRM Review
126 York Street
Ottawa Ontario K1N 5T5
CRM Category: Selling on the Web – Cloud
Sub-Category: eCommerce/Shopping Carts
Seats: Small Business
About the Company:
The first Shopify store was our own.
Now we help people all over the world sell online.
Our mission is simple: make commerce better.
At Shopify, we help emerging small businesses get off the ground and grow into successful companies. We do this by creating great technology and by making it accessible to people that previously wouldn’t be able to afford it.
We are a team of highly dedicated individuals who share two things: a passion for problem-solving, and a commitment to excellence.
We’ve come a long way.
It all started with one store. We couldn’t find the kind of easy-to-use ecommerce software we needed, so we built our own. After experiencing our store’s success, we realized that we could share this tool with others and help them sell their products online.
Shopify was founded in 2006 by Tobias Lütke, Daniel Weinand and Scott Lake. The user-friendly platform garnered rave reviews right off the bat, drawing accolades from TechCrunch, The New York Times and Fast Company. Shopify has received $22 million in Series A and B funding from Bessemer Venture Partners, FirstMark Capital, Felicis Ventures, and Georgian Partners.
Today, Shopify powers tens of thousands of online retailers including General Electric, Amnesty International, CrossFit, Tesla Motors, Encyclopaedia Britannica, Foo Fighters, GitHub, and more. Our platform allows users to easily and quickly create their own online store without all the technical work involved in developing their own website, or the huge expense of having someone else build it. Shopify lets merchants manage all aspects of their shops: uploading products, changing the design, accepting credit card orders, and viewing their incoming orders and completed transactions.
We built Shopify to take the hassle out of running an online store, so our merchants can focus on what they do best: building and selling their products.
About the Product:
Use Shopify to design a beautiful online store.
Create a website store with all the bells and whistles.
Choose from 100+ professional themes
The Shopify Theme Store hosts a collection of over 100 premium and free ecommerce templates.
With themes created by world-renown designers like Happy Cog, Clearleft and Pixel Union, you’ll love how your website looks on Shopify.
Customize the look of your online store
Every theme comes with its own settings so you can quickly and easily create a customized website.
Our brand-new Theme Settings editor lets you preview your storefront as you’re making changes to it.
Create your own custom theme
Shopify’s simple Liquid templating language makes it easy to customize every aspect of your store’s theme.
No HTML or CSS is off-limits
You have complete control over your store’s design. Take a look at what some of our customers have done with their themes. There’s no limit to how far you can take your store!
Need a web designer?
If you want a completely custom store design, we suggest talking to a Shopify Expert.
Shopify Experts are Shopify-approved ecommerce designers, developers and marketers who can help make your online store a huge success. Learn more ›
Calling all designers
With no design constraints, a client-friendly administrative area, and no hosting hassles, thousands of web designers and developers have chosen Shopify for their client’s ecommerce projects.
It’s easy to turn your vision into a Shopify template, and then a full fledged ecommerce website. Learn more ›
Build and run your store website with ease.
Start accepting orders in minutes
Shopify includes everything you need to set up your business website and start selling online.
It’s quick and easy to choose a theme, add your products, and begin accepting orders. You could make your first sale the same day you sign up!
Extend the functionality of your storefront
Shopify apps are a fast, easy way to add useful extra features to your website.
Apps give your store an edge over the competition by increasing your marketing capabilities, making your shop even easier to manage, improving your SEO, helping you track sales trends, and more.
Detailed customer profiles
The Customer area in your shop admin lets you learn more about your customers and their shopping habits. You can find their contact info and order history at a glance.
Encourage return shopping by enabling customer account creation at checkout.
Create customer groups
It’s easy to be organized with Shopify! Categorize and export customer lists based on location, purchase history, and more.
A fully-featured website CMS
With complete control over your website’s navigation, content pages and design, Shopify is a fully-featured Content Management System in addition to an online store.
Hosting your entire business website on Shopify is easy and hassle-free.
A complete blogging platform
Shopify includes a full blogging platform to help you get involved with your customer community.
Public and categorize articles, create lookbooks, encourage discussion, and moderate comments on your Shopify blog.
Accept credit cards with a secure shopping cart.
Over 70 payment gateways
Shopify integrates with numerous payment gateways to accept credit cards from all over the world.
To see if your current payment gateway is supported, click here. If you don’t yet have a payment gateway, don’t worry, there are plenty of options.
Painless customer checkout.
The Shopify checkout process is simple and secure. Your customers can place their orders quickly and with confidence.
Free SSL certificate
At no additional cost, your online store’s shopping cart includes an 128-bit SSL certificate to keep your information secure – the same level of encryption used by large banks around the world.
Multiple languages, taxes and currencies
Choose from a number of local currencies and we’ll automatically handle major country and state tax rates.
Our checkout comes in 50+ languages, and you can always translate your store’s theme to suit your needs.
Fixed-price or weight-based shipping rates
Shipping rates can be set up in a number of different ways, including fixed-price, tiered, weight-based and location-based rates.
Automatic carrier shipping rates
Business and Unlimited plan users can receive automatic shipping rates from major shipping carriers like UPS, USPS and FedEx.
Certified PCI compliant
Shopify is certified Level 1 PCI DSS compliant, which means your shop can accept VISA, MasterCard, and other credit cards as payment. It’s easier than ever for customers to buy from your store!
Unlimited web hosting, worldwide.
We’ll never charge you for traffic because success shouldn’t hurt.
We work hard around the clock to make sure your store is always online.
Hassle-free set up
Your site is created in seconds of sign-up, and upgrades are always instant.
Level 1 PCI compliant
Rest easy knowing your customer data is secure.
Your own domain name.
Shopify makes it easy to create and register a domain name for your store. You can buy a new domain through Shopify, use an existing domain, or use your free .myshopify.com domain.
Blazing fast servers
Our global server network delivers quick access, worldwide.
Share your online store with the world.
Search engine optimization
Potential customers must be able to find your store using search engines. That’s why Shopify supports SEO best practices like customizable H1, title and meta tags.
Shopify also automatically generates sitemaps.xml files so new products and site changes show up on search engines quickly.
Discount code & coupon engine
Professional, Business and Unlimited plan members can use the Shopify coupon engine to create sales, discount codes and coupons to help promote your products.
Offer coupon codes that save customers a monetary amount, a percentage amount, free shipping and more.
Social network integration
All Shopify themes include social network integration, allowing your customers to spread the world and share the great products they find on your online store.
Targeted email marketing
Your customers are encouraged to sign up for updates from your store. Tightly integrated with MailChimp, Shopify gives you numerous email marketing options.
Free advertising credits
We’ve partnered with Google to give you an extra $100 in advertising when you spend $25, helping you specifically target your demographic.
If you’re a brand new Shopify merchant, you’ll also receive a $50 credit for Facebook.
Advanced store statistics.
Shopify includes built-in analytics that let you keep track of your sales and progress over time.
Benchmarking your online store’s performance helps you make great choices for your business, leading to more and more sales!
Real people, real support – 24/7.
We measure customer happiness
We ask our customers to rate their experience after every interaction with our support team, and we make these ratings public so everyone knows how we’re doing.
We hold ourselves to the highest possible standards for customer service – because you deserve the best.
Amongst our many resources, the Shopify Knowledge Base contains commonly asked questions and step-by-step answers.
Theme & API documentation
Our documentation areas cover all aspects of both our theming language, Liquid, and our app development API. With illustrative examples and quick variable reference, you can focus on coding, not learning.
Get involved in our community discussion forums and take part in discussions on everything from marketing strategies, how to choose a payment gateway, accounting tricks and more.
Here you’ll find tutorials to help you manage every aspect of your online store. Go to Shopify Guides whenever you have a question, problem, or you want to learn how to add something new to your shop.
Put your store in your customer’s hands.
Put your store in your customer’s hands
Your Shopify plan includes a free, built-in mobile commerce shopping cart. This means your customers can browse and buy from your store while on the go, using any mobile phone!
Beautiful, responsive mobile themes
With more and more shopping being done on mobile devices, it’s important to have an online store that looks just as great on a smart phone as it does on a computer monitor.
The Shopify Theme Store has tons of great free and premium mobile themes.
Manage your store on-the-go
With Shopify Mobile you can view all vital information about your shop from your iOS device. Check your sales statistics, view products, orders, and customer data.
For complete pricing details, please see:
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Shopify:
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