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This CRM Review examines SDL Email Manager.
In-Depth CRM Review
SDL Email Manager
Globe House Clivemont Road
CRM Category: Marketing Support – Cloud
Sub-Category: Email Marketing
Seats: Small Enterprise
About the Company:
SDL enables global businesses to enrich their customers’ experience through the entire customer journey. SDL’s technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices. That’s why 42 of the top 50 global brands rely on SDL.
SDL’s enterprise-ready innovative technology and service solutions span the entire customer journey and include social listening and marketing analytics, campaign management, language management and services, video and written content creation, web content management, dynamic technical documentation publication and eCommerce.
SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries.
SDL is traded on the London Stock Exchage
SDL Completes the Acquisition of Alterian to Enhance its Global Customer Experience Solutions
January 30 2012 SDL announced it had completed the acquisition of Alterian plc (“Alterian”). SDL has acquired Alterian, a leader in marketing analytics, social media monitoring and campaign management, for a net cash consideration of £69.7 million in cash.
The SDL Board believes the addition of Alterian’s integrated marketing platform capability will bring strong synergies and enhancements to SDL’s Global Information Management strategy that helps global businesses engage with their customers in the language, the media and at the moment they choose. There is an excellent strategic fit in combining the marketing analytics, campaign management and social media capabilities from the Alterian product suite with that of SDL’s leading global Web Content Management, eCommerce and Structured Content capabilities.
Mark Lancaster, Executive Chairman of SDL commented:
“Understanding what your customers are interested in by analysing what they are looking at, and for how long, is key in developing your web and customer engagement strategy. We already have best-of-breed web content management technology, user guidance content management technology and leading language technology. Adding Alterian’s marketing analytics, social media and campaign management technology will provide customers with a superb integrated solution for managing customer engagement and improving customer experience. We are very pleased to have completed this acquisition and look forward to working with Alterian employees, partners and customers.”
About the Product:
Personalized email marketing that’s relevant and reported in real time
Replace Interruption with Interaction
No one likes spam. Its rightful place is in the trash. Imagine marketers knowing individual customers so well they always send emails that are welcome and appealing. Email Manager uses insights gathered from past client interactions to deliver dynamic, personalized email content. It’s the end of spam and the start of a wonderful new day for marketers.
Strike Up a Conversation
When marketers use data-driven, personalized email marketing, their customers want to hear from them. Email Manager makes such meaningful communication possible. Its functionality spans campaign development from conception through reporting and benchmarking. And it’s all managed from a desktop user interface. The Email Manager services team is ready to assist with planning, development and deliverability decisions that drive campaign success.
Campaign Management Services
With email inboxes overflowing, it’s tough to grab customers’ attention. Only messages from the most valued brands make it through spam filters and get read. Email Manager campaign management tools are designed to maximize recipient engagement.
- Review the full email communication cycle from concept to implementation
- Evaluate creative elements
- Track deliverability
- Compare to industry and competitive benchmarks
- Manage message content through the desktop user interface
- Upload and review creative content
- Create and manage templates
- Preview and approve campaigns
- Control content delivered to customers
- Personalize subject lines and greetings
- Customize messages for each recipient based on profile and behavioral data
- Trigger message delivery based on customer events or activities to increase response
- Reach out to new contacts and welcome new customers
- Update customers with order confirmations and shipping dates
- Advise shoppers of products back in stock
- Incentivize cart abandoners to return and complete a purchase
- Create, save and make select lists
- Include the web version of a message, complete with personalization
- Automate unsubscribe and bounce-back processing
- Integrate with existing CRM, SFA, data warehouse, eCommerce and other systems through web service API
Smart Email for a Savvy Customer
It’s a fresh start for email marketing. Campaign Management Services takes the guesswork out of developing data-driven, personalized email marketing campaigns that arrive at the times when customers are most likely to respond.
- Send emails that are welcomed by customers because they are relevant and timely
- Manage an entire campaign from the desktop user interface
- Customize messages to specific customers or groups
- Control delivery to maximize open rates
A New Day for Email Marketers
Marketers no longer need to worry about unopened email or messages that end up in the spam folder. Email Manager changes all that. Campaign Management Services facilitates highly targeted, personalized email marketing, ushering in a new day for marketers. Now messages arrive when planned, carrying the offer that sophisticated data-driven targeting has shown to be most appealing to the audience. Timely, relevant messages improve response rates, sales and return on marketing spend.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of SDL Email Manager:
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