This review was last updated
This CRM Review examines SalesScripter.
In-Depth CRM Review
600 N. Shepherd Drive
Houston, TX 77007-1327
CRM Category: Field Sales Support – Cloud
Sub-Category: Sales Coaching
Seats: Small/Medium Business
About the Company:
It is SalesScripter’s mission to make selling easier for sales people and business owners and as a result, help those individuals to drive improvements in sales performance and career growth.
The truth is, sales is tough. It’s a tough job that only a select few ever even attempt. It’s a tough position to hire, train and manage for if you’re the boss. The most vital role in any company, finding customers and producing revenue, is also the least understood and suffers from the highest turnover rates.
The majority of sales professionals improvise what they say when talking with prospects. Inconsistent communication leads to inconsistent results and thus, the notorious profession of selling.
The roots of SalesScripter began while Michael Halper, author of The Cold Calling Equation and founder and CEO ofLaunch Pad Solutions, built and ran a telesales operation that made cold calls for other businesses. By launching campaign after campaign, Halper was essentially operating in an incubator where he could test and develop a portfolio of sales tactics and scripts that were proven to be effective.
Once the framework of scripts and templates began to take shape, Halper realized that he was asking all of his clients the same questions while building out their sales messaging strategies. This was the real “aha!” moment as he realized that if he could build a tool that a sales professional could go through and answer his standard line of questioning, all of the provided answers could then be mapped to fill in a library of sales scripts and templates.
Where hours of sales training, coaching, or consulting are normally required, now a sales professionals could simply spend 30 to 60 minutes in a web-based tool and immediately improve their sales performance by identifying exactly what to say when talking with prospects.
To execute this vision, Halper chose a key strategic partner – SalesNexus, a provider of Customer Relationship Management and Email Marketing technology. Not only was SalesNexus the right fit due to their existing technology and expertise, but it was the SalesNexus platform that Launch Pad Solutions has been using to manage the activities and email automation for all of the sales campaigns that helped to develop the library of sales scripts and templates.
In 2012, SalesNexus helped to take Halper’s vision from concept to a web-based sales improvement tool and the two companies partnered to form SalesScripter, LLC. Through this joint venture, SalesScripter users get to access to best of breed leadership in both sales training methodologies and sales force automation technologies.
About the Product:
SalesScripter is a web-based sales tool that will help you to build out a major portion of your sales messaging and sales strategy. The scripter will guide you through a series of questions that will extract key details about your products, you company, and the prospects that you sell to. The information you provide will be plugged into an extensive library of sales scripts, templates, and tools. By going through this process and having the information that SalesScripter produces, you will see an immediate improvement in sales performance and results.
Know What to Ask
The key to being a good sales person is asking good questions. SalesScripter will help you to identify the key questions that you need to be asking prospects.
Get Around Objections
SalesScripter will produce responses for all of the common objections that you can anticipate.
Send Powerful Emails
Email templates provided that are designed to grab the prospect’s attention.
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Rich’s View of SalesScripter:
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