In-Depth CRM Review
Salesflare Salesflare USA
Schoenmarkt 35 1177 Avenue of the Americas, 7th floor
Antwerp 2000 New York, NY 10036
CRM Taxonomy: CRM – Cloud
Sub-Category: Intelligent Sales CRM
About the Company:
Salesflare is the Intelligent Sales CRM that helps you sell more with less work.
Salesflare reminds you of who you should contact, collects information on customers, logs all your customer interactions for you and gives you insight into how your team is connected to a company. It does this by surfacing data from email, phone, calendar, social media, the web, and more.
Salesflare works everywhere you work: it’s integrated in Outlook & Gmail and works on desktop, mobile and tablet devices.
For a product tour with features and screenshots, check salesflare.com.
About the Product:
Salesflare launches intelligent CRM, promises the end of dumb software
Building on salespeople’s existing pools of customer data, Salesflare offers an intelligent sales CRM that helps them do what they do best: sell. After spending two years under the radar, they are going public today. Their mission: to end your frustrations with dumb software once and for all.
As the customer is king in business, CRM systems are king in enterprise software. According to Gartner, the CRM market has recently become the biggest enterprise software market in the world. More money is now spent on CRM than on ERP or business intelligence software.
Yet, salespeople have other things to say about CRM. Most of them consider inputting customer data in their CRM system as time wasted and as their least pleasant moment of the day. The worst part is: they usually already have this data organized for themselves in other systems, like their email client or their address book. Copying it into a CRM seems completely redundant.
CRM turned upside down
To alleviate this pain, many CRMs today connect to a salesperson’s emails, calendar or phone. They pull in valuable information about customers and already eliminate some of the manual data input. This is where Salesflare’s new Intelligent Sales CRM takes a much more radical approach. It reduces time spent on data input by more than 70%.
“At every company we meet, there’s so much less sales data in the CRM than in the other cloud systems.” says Jeroen Corthout, Co-Founder of Salesflare. “That’s why we are not pulling this data into a CRM, but rather building a platform on top of it. It’s CRM turned upside down. For the salesperson, this means that inputting data becomes the exception rather than the rule.”
Corthout explains: “Over the last 30 years, we’ve been moving customer data from Rolodexes and paper notebooks to computer software; and then eventually to the cloud. However, while the location of the customer data has changed, salespeople are still inputting most of it manually. This is unbelievable. It is time now for an intelligent system that works for us, instead of vice versa.”
Two years in the making
Salesflare is not entirely new to the market. It has been operating under the radar up till now, while intentionally avoiding a public sign up option on their website. “It’s been two years since we started developing.” says Lieven Janssen, Co-Founder and CTO. “We’ve worked in close collaboration with our early customers during this time to fully understand the intuitive interaction between salespeople and Salesflare. This way we developed a CRM that salespeople actually like to use.”
Today, Salesflare is launching publicly, offering a free trial to all through its website. At launch, the software already sports a full integration in Gmail and Outlook, mobile and tablet apps on iOS and Android, as well as a fully responsive web application. It connects with emails, calendar, phone calls, social media, company databases and the web. Combining all this, the software effectively succeeds in automating CRM for salespeople and in making it available everywhere they work.
Kill all dumb software
Salesflare’s true focus is, however, on its intelligence layer. Janssen clarifies: “While user experience and integration in daily life are areas that need drastic improvement in current CRMs, the main vision we have for CRM is that it becomes a tool that helps salespeople sell. That’s why we’re investing heavily in the intelligence of Salesflare. We are working with universities on semantic technology and neural networks to make this happen.”
Built on top of its data pool, Salesflare’s two key intelligence features are an automatic to-do list and a widget that uncovers a team’s network to all its members. A salesperson can just open Salesflare, see what companies to contact and know via whom to contact them. Simple, yet powerful.
“Salesflare does a lot of magic in the background, but we always intend to offer this to the salesperson in an easy way,” says Janssen. “Software that is intelligent but understandable. Beautiful but clear. It takes us some more time, but it is well worth the rewards.”
Corthout concludes: “Our intention is to kill all dumb software. Life is too short to spend it with software instead of people. With this in mind, we’re rethinking software, and we’ve only just started.”
For complete pricing details, please contact the company directly, see:
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Salesflare:
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