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This CRM Review examines Sailthru Smart Data™.
In-Depth CRM Review
Sailthru Smart Data™
160 Varick Street
New York, NY 10013-1220
CRM Category: Selling on the Web – Cloud
Sub-Category: Web Analytics/SEO
Seats: Small Enterprise
About the Company:
Our mission is to transform how companies build relationships with consumers, in real time and over time.
Since 2008, we’ve been focused on the individual and have been working to solve a common business problem: lack of consumer engagement. The concept was — and remains — simple. By providing people information that they’re personally interested in, you can capture their attention and keep them engaged. Sailthru’s Smart Data™ technology solves this problem by allowing businesses to not only collect data on consumer behavior, but also enables them to understand, predict, and engage each consumer on an individual level in real time.
Understand Your Users
Sailthru helps you learn about your users’ preferences across email and web engagement — including browsing, cart behavior and clicks — from their very first visit. The more they engage, the more robust their profiles become, which then enhances the relevancy of your communications with them.
You wouldn’t send the same birthday card to a million people, would you? Understanding individual user behavior lets you personalize both your product and how you communicate with your users. With the power of Smart Data, no two consumers will experience a brand in the same way, and as a result, relationships between businesses and individuals will become more meaningful and long-lasting.
Sailthru is not just transforming the way that companies are communicating with their users, our Smart Data solution is yielding impressive results by increasing:
- Customer lifetime value
- Time on-site
- ROI (in many cases over 200%)
Today, over 280 customers — including leading brands such as AOL/Huffington Post, Fab.com, Thrillist and Open Sky — trust Sailthru to create meaningful, long-lasting relationships with each of their individual users.
About the Product:
Sailthru’s Smart Data™ solution is leading a major shift in how companies communicate. In real time, businesses can make automated, informed decisions that optimize every experience at a case-by-case level.
Our platform enables 100% behaviorally targeted emails, onsite and in-app recommendations, and SMS. That means each individual user receives a message specifically tailored to them. There are 500,000 people on your list? Our system will send 500,000 different permutations. That’s true one-to-one personalization, across all digital channels, in real time.
- Mass customized email
- Onsite recommendation slider widget
- Fully personalized websites
- In-email behavioral ad targeting
You create the content and templates, and our system does the rest. It selects the right offer or article based on each user’s unique interests, suppresses content they have already viewed, decides in what order to send the messages (which guarantees higher deliverability), and provides a robust reporting suite. You can automate other processes using our Dynamic Segmentation and REST-based API.
- Developer-friendly REST-based API
- Dynamic segments that update when users’ behavior changes
- Content population at the time of send/view
- List prioritization based on user engagement
Customer Insights & Analytics
We offer real-time snapshots of each user’s interests and behaviors across email, your website, and mobile app. This provides access to data on user engagement, geolocation, devices used, pages browsed, subject/product interests, purchases made, and more. Slice and dice the data by any variable you choose to collect.
- Cohort and Behavioral Segmentation
- Predictive Customer Engagement
- Modeling Customer Lifetime Value
- Reporting Complete funnel analysis from page view to purchase
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Sailthru Smart Data™:
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