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This CRM Review examines MarketingVIEW.
In-Depth CRM Review
TreeHouse Interactive, Inc.
1111 East Draper Parkway
Draper, UT 84020-9331
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation
Seats: Small Enterprise
About the Company:
TreeHouse Interactive is the first company to deliver an enterprise-class suite of software-as-a-service (SaaS) CRM solutions designed for companies who sell through the channel. TreeHouse products include partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. The company’s products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance, even when executing the most complex actions in either system. As a result, customers enjoy much faster implementation rates, time to revenue and ROI.
TreeHouse Interactive helps customers increase revenue and decrease costs by providing CRM software and services that automate key business processes associated with partner relationship management, channel sales force automation, and multi-channel marketing. The TreeHouse suite of software solutions provides easy-to-use interfaces and gives customers a real-time view of key business metrics that impact the bottom line. This allows enterprises to make decisions that ultimately result in more sales leads, more closed business, superior products, and better customer, reseller and prospect information. Unlike first-generation CRM and SFA software providers, each of our products is designed from the ground up to be customizable to our clients’ needs, requiring short implementation times and minimal business disruptions.
About the Product:
Partners are essential to scaling sales operations, increasing sales volume and revenue, controlling cost and extending market reach, so giving them the tools they need to successfully sell, service and support your products is critical. Reseller View gives companies the ability to decrease the time and costs required to manage partner networks while enabling partners to maximize revenue. Reseller View is PRM in its best form—helping you to reduce the costs of managing partner networks while, at the same time, improving the partner experience in those networks. Reseller View enables companies to scale and manage thousands of partners without having to increase staff, and it enables partner success by giving partners what they need, when they need it.
Good PRM improves the management and enablement of partner networks—as well as the communication and collaboration with partner members—and can be viewed as a hierarchy. Once you know who your partners are, what needs they have and what your value proposition is to them, you need to be able to automate and then truly enable their sales and marketing efforts to create mutually beneficial partnerships.
Automation must include partner on-boarding, but can also include everything from the mundane “forgot password” functionality to more complex training and certification (Learning Management System), contract and document management, or even integrations into multiple systems (CRM being just one). Only through automation can you truly scale partner networks.
The next level in the hierarchy is sales enablement. Whether it is access to an opportunity registration program or simply self-service access to content, sales enablement is all about giving partners the tools they need to be successful in selling your products. This includes providing content in the local language for international partners.
Marketing enablement is the next level in the PRM hierarchy. Once a partner can sell, it is time to get them some leads. Enabling partners to create their own demand is the highest level of evolution for PRM systems. This can include everything from on demand co-branded collateral and trade show assistance to fully implemented outbound marketing campaigns.
Reseller View is the most comprehensive PRM solution available. It has features that allow companies to build world-class partner programs and achieve the best practice in PRM that this hierarchy represents, and gives companies the ability to decrease the time and costs required to manage partner networks while enabling partners to maximize revenue.
Get Reseller View’s unique benefits:
The Most Complete PRM Solution
Reseller View starts with an enterprise–class, password–protected portal for your partners. It includes all the features you need to effectively support and manage your partner network, including automated contract management, deal registration, lead distribution and much more.
The Most Customizable Solution
Reseller View portals fit into your branding guidelines rather than the other way around. Companies invest millions in their branding and web designs, and Reseller View is the only hosted (SaaS) PRM system that allows for complete compliance with branding requirements. This enables your partner portal to leverage your branding investment. Moreover, every company has different partner program needs, which makes the ability to customize navigation within your portal key to ensuring partners have what they need to sell your products.
The Most Scalable PRM
Reseller View supports the partner structure you have in place today and where you want to go in the future. It scales from a few partners to tens of thousands worldwide. As your program grows, Reseller View can help you grow seamlessly.
This scalability extends to international partner communities. Web portals can be created and managed by each geographic theater to present partner information in any local language. This enables you to expand not just your number of partners, but to address different cultural and regional needs.
The Fastest To Implement
Full–featured Reseller View portals are delivered within a few short weeks of receiving content and branding guidelines. Most companies spend months or years developing a fraction of the functionality found in Reseller View PRM, which quickly and effectively addresses both your current partner program needs and your future plans.
The Freedom to Execute vs. the Need to Configure
In the PRM space, TreeHouse Interactive is the only company that offers full-service implementation. From integration to your Customer Relationship Management (CRM) system, to uploading web content, to implementing features like Partner Locator, TreeHouse does all the work. There are no consultants required and no lengthy configuration needed by your team.
The Most Compatible
Reseller View PRM is compatible with more CRM systems out of the box than any other solution. It is the only complete PRM system available on the Salesforce.com AppExchange and the only PRM system available for the Salesforce Sales Cloud Professional Edition, as well as being compatible with Oracle CRM on Demand, Microsoft Dynamics CRM and Sales View. With it, you simply have better options for integrating with current CRM systems and more flexibility if you need to switch systems.
A Better Fixed–Cost Solution
Some PRM providers charge based on a per partner member license model, which is difficult, if not impossible, for those who support a large number of partners. TreeHouse offers Reseller View at a fixed cost based on the number of partner types and optional modules chosen. This allows you to budget effectively throughout the year.
The Only Flexible, Multi–Tiered PRM Solution Available
Reseller View is the only PRM solution that enables different navigation, features and content to be delivered to different partner types in your network (i.e., Silver/Gold/Platinum, Authorized vs. Certified, or even Original Equipment Manufacturers [OEM] vs. Reseller). Thus, top partners may have complete access to information and benefits such as leads while base–level partners have access to just a portion of the information and benefits. For example, Reseller View can deliver selected web content or even a completely different web experience to partners based on their partner type. This is particularly useful if, in addition to traditional reseller partners, you need to support a separate web presence for large OEMs or for non–traditional selling partners such as Independent Software Vendors (ISVs) or Independent Hardware Vendors (IHVs).
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of MarketingVIEW:
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