This post was most recently updated on October 15th, 2014
Last Updated on 6 years by RichBohn
This CRM Review examines Relayware.
In-Depth CRM Review
303 Twin Dolphin Drive
Redwood City, California 94065-1422
CRM Category: Marketing Support – Cloud
Sub-Category: Partner Relationship Management
Seats: Small Enterprise
About the Company:
Relayware is a global provider of business to business collaboration and multi-channel communication solutions. Relayware prides itself on delivering solutions to hi-tech, manufacturing, telecommunications, financial services, insurance and smaller and emerging businesses. Our powerful technology connects businesses and business people beyond the enterprise and facilitates effective communication and productive collaboration. With its comprehensive range of revenue performance management and collaboration apps and multi-channel communication tools, Relayware enables networks of intermediaries to function like extensions of a business’s own sales, marketing and support teams. Relayware not only improves communication, collaboration and productivity but delivers rapid and sustained revenue growth and improved profitability.
About the Product:
Relayware’s powerful technology connects businesses and business people beyond the enterprise and facilitates effective communication and productive collaboration. With its comprehensive range of sales, marketing, learning and support collaboration apps and multi-channel communication tools, Relayware enables networks of partners, resellers, dealers, agents and influencers to function like extensions of a company’s own sales and marketing teams. Unlike enterprise social networking solutions, Relayware not only improves communication, collaboration and productivity but delivers rapid and sustained revenue growth and improved profitability.
Relayware offers the broadest range of business to business collaboration and multi-channel communication apps. Choose from one of our three Editions or pick and choose the apps you need to build a custom solution.
Relayware features full social network integration with the leading social platforms including LinkedIn and Facebook. This enables a host of great features including quick and easy registration with social ID’s, profile synchronization, automated social media updates and notifications. And coming soon, Relay social re-communication – push your messages to and through your intermediaries and into their own social networks.
Relayware’s mobile app for iOS and Android offers a broad range of sales, marketing, learning and support collaboration tools and communication features to enable you to engage and collaborate with your indirect channels whenever and wherever they are. From news feeds, social media and activity streams to sales opportunity management, deal registration, training and rich media libraries, the Relayware Mobile App has it all.
With an integrated enterprise-class Content Management System (CMS), Relayware enables you to build, deploy and manage fully customizable, content-rich portals, extranets, websites, micro-sites and campaign landing pages for your indirect channels that are packed full of powerful self-service program automation features. No templates, no limitations and no need to call us to make changes. Relayware portals deliver a personalized experience to each visitor ensuring that their access to content corresponds to their profile and preferences.
Select, segment, target and recruit your indirect channels with Relayware’s powerful profiling and score-carding tools. Then go on to registration, self-profiling and manual, automated or semi-automated approval processes and time- and event-triggered onboarding campaigns designed to ensure your intermediaries are prepared for training and development. Relayware also handles intermediary contracts and esigning.
Relayware offers the broadest range of collaboration solutions beyond the enterprise from sales and marketing campaign collaboration and training and enablement to forums, ecosystem networking, surveys and crowdsourcing, file-sharing, joint-business planning and joint-performance management, reporting and dashboards; Relayware has it all.
Relayware enables you to communicate with your indirect channels wherever, whenever and however you need to. Email with non-stop click-to-destination links to your portal and full track and trace, content- and feature-rich portals, extranets and websites with mobile-ready responsive design, social push-communications, updates and notifications, activity streams and a unique mobile app – Relayware is without limitation.
Relayware turns indirect sales channels into extensions of your own direct sales force with a range of features from providing information, tools and resources via a range of communication mediums to lead distribution, opportunity management and deal registration. And for those companies with recurring sales models, Relayware even supports license and subscription renewal automation. And with integration all of your sales data can be seamlessly integrated with your CRM system.
Market to, through and with your indirect channels and ensure they function as extensions of your own marketing organization and executors of your own marketing strategy. Share your latest information and provide powerful marketing tools and resources online or on the move with Relayware portals and Relayware Mobile. Collaborate on joint marketing initiatives and co-fund their activities with fully-automated MDF and similar programs.
Relayware’s multi-channel communication tools enable you to drive and manage direct and online marketing campaigns, generate leads, distribute leads and channel demand direct to your intermediaries using a range of features including our online locator tools. Relayware’s powerful, user-customizable reporting suite enables you to assess the effectiveness both of your campaigns and the performance of your indirect channel in closing associated sales.
Sales leads are hard-won and tremendously valuable to you and especially to your indirect channel. What counts is qualification and careful matching of lead attributes to intermediary – to ensure a great fit. Relayware enables you to manage both and then handles targeted distribution to a named intermediary sales person via a wide choice of communication mediums. They can then follow up and update you on their progress online or via their mobile device.
As important as sales leads are, the chances are that your indirect channel generates more sales opportunities than you do. Relayware helps you to build a holistic sales pipeline containing the opportunities you generate and the ones your indirect channel generates by facilitating online or mobile deal registration via a browser or the Relayware Mobile app. Whoever generates the leads, Relayware manages the synchronization back into your CRM system.
Whether you run offline or online events or a combination of both, Relayware enables you to create, profile and manage events, send invitations and handle online registration. Events can be linked to campaigns and their statistics reported upon using Relayware’s flexible and customizable reporting tools.
Whether you want to deliver short ad hoc video updates or manage a sophisticated rules-based certification and accreditation hierarchy, Relayware provides the answer. That’s because Relayware goes far beyond the capabilities of mere LMS’s to enable you to manage curricula and associated courses, modules and courseware. Each can be tied to personal certification and company accreditation via configurable rules. Relayware supports training content in any popular multimedia form or sourced from content creation software and is fully compliant with SCORM standards.
Relayware enables marketers to collaborate with their peers in their indirect channel by providing access to a wide variety of marketing content, assets and materials online. It automates joint marketing, co-op marketing and rebate programs and MDF programs and facilitates online customization of marketing collateral for personalization by your indirect channels and their marketing teams for use in their own campaigns.
Indirect channel incentive programs take many forms. From personal points-based reward programs, to loyalty schemes and company-centric incentive and performance management rebate programs, Relayware handles them all. With its integrated multi-channel communication tools, Relayware also ensure that your incentive participants are always kept up to date on their goals and their performance.
Relayware enables users to create their own custom reports from any data held within the Relayware database. This feature offers full drag and drop to design listings and charts and size multiple reports to appear on one page to form a dashboard. Reports can be time-scheduled and shared and all reports and dashboards can be displayed in both the internal UI for internal users and on your portal for intermediary use.
When managing a direct sales and marketing organization, optimizing performance through effective management reporting, analysis and targeted remedial action is essential. When your sales and marketing are carried out by an indirect channel, performance optimization can be challenging if not impossible. Relayware makes it easy. With all of your indirect channel data, programs and communication channels on a single integrated platform, all of the data is at your fingertips and Relayware’s easy to use customizable reporting tools ensure that decisions can be made rapidly and improvements can be implemented immediately
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Relayware:
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If you are considering this program, you should also look at these other CRM solutions:
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