This review was last updated by
This CRM Review examines ReachLocal.
In-Depth CRM Review
21700 Oxnard Street
Woodland Hills, CA 91367-7586
Telephone: (818) 274-0260
Toll Free: (888) 466-2520
CRM Category: Marketing Support – Cloud
Sub-Category: Local Marketing Automation
Seats: Small Enterprise
About the Company:
Solving the local business challenge with online marketing.
You’re looking for a company that can help you solve the unique challenges of marketing your local business online, with experience that gets the results you want – more customers. Our founders created ReachLocal to do just that. Here’s our story.
When ReachLocal began, the Internet was already integral to our everyday lives. You could go online to do anything you needed – read the news on websites like CNN.com, research businesses on directories like Citysearch, and of course, use search engines like Google to look for local products and services. In fact, consumers already had thousands of choices to find information about businesses in their area. But if you were a local business owner, it became much more difficult to reach these digital consumers, which meant getting fewer customers.
The Business Challenge: No Time, No Technology
As consumers spent more time online, all the money businesses were spending on traditional advertising became less effective. Gone were the days of making one phone call to place an ad in the newspaper or Yellow Pages. Busy running their businesses, owners didn’t have the time or the technology to figure out where and how to advertise online. Which sites were the most effective? Who did they need to call to place an ad? How would they create effective ads and know if they were working? And, ultimately, how were they going to manage it all?
The Business Solution: ReachLocal Online Marketing
Our founders saw firsthand the challenge local businesses were facing. Companies like Google, Yahoo! and Yelp emerged to help the consumer find information online, but no one was focused on helping local business reach consumers. So our founders built ReachLocal, the first company dedicated to helping local businesses get customers online. That’s why we’re called ReachLocal. It’s in our name because it’s what we do.
Our Formula for Success
We knew there was a simpler way for local businesses to advertise online. So, we found all the places people were going online and packaged them up into one easy service for local businesses. We delivered this service through a local expert known as an Internet Marketing Consultant, managed and optimized it through our technology on a daily basis to get better results, and proved it was working with easy-to-read reports. And we’ve applied this formula to all our offerings ever since.
In 2005, we introduced ReachSearch to get you more leads from consumers who are ready to purchase. This is done by putting text ads on hundreds of the leading search engines and directories.
In 2009, we built ReachDisplay to build brand awareness by placing banner ads on thousands of premium sites where consumers are surfing.
In 2010, we launched ReachCast to get you customers through Web marketing delivered by a dedicated service expert called a Web Presence Professional.
In 2011, we developed ReachRemarketing to keep your business top of mind with local prospects by showing your display ads to consumers who have previously visited your website.
In 2012, we added ReachRetargeting to put your display ads in front of consumers who search for topics related to your business or visit your website.
Our Methodology: Web Presence Optimization
Today, we offer a full suite of services that work together to deliver a total Web presence, including online advertising, web marketing, and conversion tools, to get you more customers online. Every day, we continue to identify new ways to package online marketing services into affordable, powerful solutions – always with local businesses in mind.
ReachLocal (RLOC) is traded on NASDAQ.
About the Product:
Local Online Marketing
We market your local business online so you don’t have to.
Online marketing for local business. At ReachLocal, that’s what we do. It’s our mission to help you get more local customers. With our smart technology and sharp professionals, we have the services you need to get the results you want. We do it all so you can focus on what you do best – running your business. We’ll help you:
- and many more
through Web marketing that creates buzz about your company, increases search discovery, engages consumers, and creates new customer opportunities. On sites like:
- and many more
with local consumers through retargeting and display advertising on top quality news, entertainment, lifestyle, and social media sites.
on sites like:
- Martha Stewart
- and many more
through creative and business solutions that help you boost the effectiveness of your online marketing campaigns.
- Live Chat
- Video Production
- Banner Ad Design
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of ReachLocal:
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