Last Updated on 8 years by RichBohn
This CRM Review examines Pinpointe On-Demand.
In-Depth CRM Review
Pinpointe On-Demand, Inc.
4601 Lafayette Street
Santa Clara California 95056-4428
CRM Category: Marketing Support – Cloud
Sub-Category: Email Marketing
Seats: Small Enterprise
About the Company:
The Email Marketing Service Gap
There are plenty of email marketing solutions designed to help small businesses and individuals create and send attractive, consumer-oriented email campaigns. Most are simple to use but lack the ‘robust’ automation features that sophisticated companies require as they automate their email marketing campaigns.
However, mid-size companies, especially Business-to-Business (“B2B”) customers are overlooked: they need robust features, advanced automation and targeting capabilities along with ease-of-use in order to send, measure, track and optimize campaign results.
Pinpointe is a feature-rich, cloud-based email marketing software solution for B2B companies. Pinpointe’s award-winning system brings “big-business” features, services and automation capabilities to small and mid-size B2B email marketing customers at an affordable price. For large volume customers sending from 1 million to 20 million emails / month and beyond, Pinpointe’s Enterprise Edition provides scalable dedicated infrastructure.
Pinpointe is a privately held company headquartered in the heart of Silicon Valley, California. The company was founded by Silicon Valley executives with broad experience in B2B email services and technology. We’re a team of passionate Silicon Valley techies, marketers, problem solvers and account managers dedicated to improving the email marketing experience for Business-to-Business companies.
With a focus on robust features, and ease-of-use, Pinpointe makes it easy for Business-to-Business (“B2B”) companies to create, automate, target, analyze and track their email communications.
About the Product:
Email Marketing in the Cloud – Used by Thousands of Businesses
Pinpointe On-Demand is the most feature-rich, cloud-based email marketing system available. Professional Edition includes everything you need to create, send, track and profit from email marketing – but it doesn’t stop there. Pinpointe also includes powerful tools to completely automate your follow up marketing and customer feedback loops too.
Pinpointe Professional Edition is ideal for businesses sending 5,000 to 350,000 emails / month with a single user login. All the features and great low pricing.
Maximize Response Rates
Pinpointe On-Demand gives you the features you need to maximize results. Behavioral targeting lets you select prospects based on actual, recent activity, while advanced segmentation features allow you to create segments based on any number of custom fields.
The Inbox Previewer lets you see exactly how your email will look before you send it and our free, built-in SPAM Checker analyzes your email for known spam phrases and shows you exactly what needs to be modified to reduce your spam score.
Pinpointe automatically manages and removes bounced records and people who unsubscribe from your list, so you’re free to focus on your email marketing programs instead of list management. Easily import/export data and statistics. We also de-duplicate your email addresses on import.
Statistics & Reporting
You’ve created and sent the perfect email marketing campaign, but how many people opened it and when? Pinpointe’s statistics show exactly who opened your email and when. With Pinpointe you get detailed, real-time graphs on opens, clicks, unsubscribes, list statistics and much more, so you can analyze your campaign results. One-click Google Analytics integration helps you determine who visited your site as a result of your email campaigns.
- Dynamic Content Blocks. Dynamic content blocks allow you to personalize a section of your email messages based on custom field values.
- Email Inbox Previewer. Our email previewer shows how your email will look in all of the popular email clients (Yahoo, Gmail, Hotmail, Outlook, etc).
- Split Testing. Find out which of your email campaigns performs the best based on open rates and click-thru rates with split testing.
- Drip-Marketing Campaigns. Create multiple autoresponder and trigger emails for each contact list. Triggers can also move contacts from one list to another, based on their activity.
- Surveys & Feedback Forms. Use the drag & drop editor to quickly create a customized survey then link to it in your email.
CAN-Spam Compliance Features
We’ll help to ensure your campaigns are CAN-SPAM compliant. If you forget to include an unsubscribe link, we’ll insert one for you automatically. People who unsubscribe are qutomatically flagged so you can’t accidentally re-send to them. You can even add ‘Do Not Mail’ suppression lists.
Finally, keep your list clean – we’ll automatically generate a double opt-in email automatically when users sign up using Pinpointe’s website integration.
For complete pricing details, please see: contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Pinpointe On-Demand:
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