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This CRM Review examines PeerIndex.
In-Depth CRM Review
76-80 City Road
Telephone: +44 (0) 333 577 7337
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM
Seats: Small Business
About the Company:
Measuring the currency of the social web
CREATING A NEW MEASURE FOR INFLUENCE
As more people contribute more to social media, there’s more value in their contributions. That value can be measured and exchanged through PeerIndex, and our Influence Graph is the heart of this. It allows us to map who really is influential in what context.
THE SOCIAL CAPITAL OPPORTUNITY
Before the advent of social media, social capital existed – in conversations in pubs, between friends, amongst workmates. Yet it was really hard to identify, quantify and least of all benefit from. Before social media, advertising was fundamentally broken, with marketers just trying to shout louder and louder to be heard.
Social media has changed all that. It allows us at PeerIndex to make visible and magnify the social capital that exists out there – the bonds that are built between people. With the Influence Graph, we’re able to fix the broken link between marketers and consumers.
That’s good news for the brands who want a more intelligent approach to marketing, and obviously good news for the consumers too.
About the Product:
Brands have spent significant time and money to amass their own social media communities. For the first time in history, every company can build direct relationships without having to rely on publishers or audience owners.
However, simply looking at quantity is not enough – to deliver an ROI, brands are increasingly looking to identify the most important people in their communities.
Our PiQuant community insights report helps you understand your community and identify these people.
Our core service does the hard work of sifting through thousands of social media community members to find you the real gold. Every PiQuant community insight report summarizes over 50 practical insights that you can put to use straight away.
Your time and social media budgets are limited, so let us help you identify the 5% of your community most likely to amplify your content strategy, share news about your products with their networks in an authentic way and generate trusted word-of-mouth referrals at scale.
WORKING WITH US
Every PiQuant report starts with the selection of the community you want to understand better. We then agree the specific reporting parameters such as geography and topic selection.
We then run your PiQuant report and come back to you with a detailed briefing of your community make-up. This includes translation of the data into insight by our in-house team, and a person-by-person list of your top 250 influencers.
Our team does all the heavy lifting, all you need to provide is your Twitter handle and any custom topics you would like us to investigate. Within a short amount of time, you will receive a complete insights report that you can put to use straight away.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of PeerIndex:
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