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This CRM Review examines Eloqua Marketing Automation.
In-Depth CRM Review
Eloqua Marketing Automation
1921 Gallows Road, Suite 250
Vienna, VA 22182-3900
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation
About the Company:
On February 8th, Oracle completed the acquisition of Eloqua.
The combination of Oracle and Eloqua is expected to create a comprehensive Customer Experience Cloud offering to help companies transform the way they market, sell, support and serve their customers. The combined offering is expected to enable organizations to provide a highly personalized and unified experience across channels, create brand loyalty through social and online interactions, and provide superior service at every touchpoint.
About the Product:
The Secret to Doing More With Less – Marketing Automation
To grow a business in a tough economy B2B marketers must work harder than ever. While events, webinars and one-off email marketing campaigns are an important part of the marketing mix, manually executing them can consume countless hours – hours better spent developing innovative marketing programs.
Eloqua’s marketing automation platform saves you time and money.
- Run a webinar or other event with automated invites, registration, reminders and more
- Set up a Welcome campaign that automatically sends a set of pre-built email messages to new contacts
- Find pre-built marketing campaign templates, complete with workflow, in Eloqua SmartExchange
Marketing automation can make all the difference. One Eloqua customer, Sybase, was able to reduce the time they required to execute a marketing campaign by 50% while increasing the number of campaigns they ran by 100% when they deployed Eloqua’s marketing automation software worldwide.
Find out more about the Eloqua platform:
- CAMPAIGN AUTOMATION: set and forget, efficient, repeatable processes and campaigns
- CONTACT MANAGEMENT: capture and track lead information, campaign response, and web activity
- DATA MANAGEMENT: standardize and normalize data to ensure segmentation accuracy
- EVENT MANAGEMENT: automate event processes and drive attendance
- MULTI-CHANNEL MARKETING: move beyond email marketing and automate text and recorded voice messages
- GET CONNECTED: Seamlessly integrate Eloqua with lead nurturing and marketing applications and services
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Eloqua Marketing Automation:
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