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This CRM Review examines Ontolo.
In-Depth CRM Review
1630A 30th Street
Boulder, CO 80301-1014
CRM Category: Marketing Support – Cloud
Sub-Category: Lead Management
Seats: Small Enterprise
About the Company:
Bringing together an SEO since 2001 and a Fortune 500 Systems Engineer, we build customizable, large-scale link building, SEO, and content marketing tools for consultants, teams, and agencies.
About the Product:
What is Link Building?
At its essence, link building is the process of getting other websites to link to yours.
Traditionally, link building has been an “active” process, meaning that you go to other websites, directories, etc, and request, purchase or exchange a link from that site. Recently, however, the practice of creating engaging and “link-worthy” content (such as you are reading right now) has become a “passive” form of link building, where your website gains links on its own merit.
Whichever method you prefer or your market requires, in the end, any strategy or tactic that is executed with the intent of gaining links to your website qualifies as link building.
Link Building Campaign Strategies, Tips & Techniques
At Ontolo, we believe that marketing disciplines aren’t as complicated and complex as many marketers would have you believe. Link building is no different.
We believe the link building process can be broken down into three fundamental steps, followed by an additional step for reporting.
1. Research for Discovering New Link Prospects
This stage, also known as “link prospecting,” is the research and data collection stage of link building. Here, you may perform link building queries, review competitor backlinks, or find directories or other partnerships for which to build links.
If you are building links via building linkable content, in this stage you may be researching content in your industry that has already achieved links, brainstorming ideas for what kind of content you may produce, or performing research that your market might find valuable.
2. Reviewing/Qualifying Your Research to Find the Most Relevant and Valuable Link Prospects
Also known as “link qualification,” in this stage you are reviewing your research to identify the most relevant and valuable link opportunities. Where, in the first stage of link prospecting, you may have thousands of link prospects to sift through, here, you’re identifying only the top ones to invest your effort.
A “good link” is typically assessed against two measures: relevance and value. Relevance is commonly a subjective assessment of how on-topic the page or site is that you’re aiming to acquire a link. Value, however, may be assessed against any number of hard metrics from PageRank, backlinks, SEOmoz scores, Majestic SEO scores, Alexa or Compete traffic rankings, etc.
3. Acquiring New Links
In the final (non-reporting) stage of link building, also known as “link acquisition,” you are completing the purpose of your research to go out and actually get the links. If you are purchasing content or directory links, this is the purchasing stage. If you have found content that the owner’s readers might benefit from having a link to you on there, you are sending out that link request. If you are writing content, you might be doing outreach or investing in social media efforts to build interest and links to that content.
4. Link Building Reporting and Campaign Management
As with any marketing effort, and link building is certainly a function of marketing, reporting and management become critical to a successful campaign. Here are the most commonly-used metrics for link building reporting:
- Google PageRank to the domain home page, subdomain home page and individual URLs
- Total backlinks to your site and top content.
- SEOmoz scores, including mozRank, mozTrust, Domain and Page Authority.
- Majestic SEO’s ACRank
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Ontolo:
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