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This CRM Review examines Oktopost.
In-Depth CRM Review
237 Fifth Avenue
Chambersburg, PA 17201-1758
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM
Seats: Small Enterprise/Enterprise
About the Company:
Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today’s social-centric marketplace.
About the Product:
Social Media Campaign Management
An easy way to organize and track your social media posts
As a busy marketer you’re often juggling multiple marketing activities – from promoting corporate events to distributing content. You need to publish, track and measure your outbound activity on social media to the same extent as paid ads on AdWords. We’ve created a simple, yet robust tool that enables you do just that. Let us show you how:
Oktopost is a social publishing tool so naturally we thought of just about everything when it comes to social publishing. You can use Oktopost to schedule posts on LinkedIn, Facebook and Twitter. You can upload photos, share and automatically shorten links, post to multiple LinkedIn groups, post on different tabs, automatically save and re-use content and much more. But the crown jewel is LinkedIn! It’s never been easier to schedule a discussion across your entire group set. You can schedule a post on 50 different groups in less than 30 seconds.
With the campaign calendar, you have a clear overview on all your social media campaigns. With one glance, you can see exactly when a post is scheduled for publication, and which profile and groups will be used. You can also schedule new posts directly from the calendar to save time.
Once you’ve started using Oktopost, your campaigns will start accumulating metrics like clicks, conversions, leads and comments. It will also record actionable data, including which groups, posts or individual content pieces performed the best.
While LinkedIn is the ultimate B2B marketing resource, it usually is a second class citizen compared to other social media management platforms. Oktopost lets you effortlessly publish on multiple LinkedIn groups, select which profile to use, and learn which posts are receiving the most comments.
Valuable Social Analytics
Get actionable metrics from your social media activity
How many times have you looked at metrics and charts that provide no real value? Many social media marketing tools provide reams of data, such as the number of Twitter followers you’ve gained or how many people you’ve reached Facebook. However, these statistics do not show the real successes of your marketing strategies and how they affect the sales pipeline. Our social analytics dashboard clarifies this picture, giving you a real sense of how fruitful your social endeavor is and how it can be improved.
Social Analytics Dashboard for B2B Marketers
Our social analytics dashboard delivers actionable data points that enable B2B marketers to improve their results over time. We shed light on your whole funnel from posts to conversions, providing you with valuable information that enables you to constantly improve messaging and social media lead generation.
It’s a Content Game
Social media is all about content, the better you write (or draw), the bigger the audience you attract. Recognizing the most engaging messages is vital if you want to continuously improve your game.
LinkedIn groups are where the real discussions are happening. Learn which LinkedIn Groups are getting more traffic to your landing pages and which groups are generating more conversions and conversations.
One Click Report
Oktopost lets you export a PDF report with the click of a button. You can transfer all the information on your social analytics dashboard into a professional report for your manager or client.
The Social Inbox
Listen to what matters and engage in conversations
If you want to use social media for lead generation effectively, you’ll need to post anywhere from 400 to 1,000 messages month after month, with the vast majority of these going on LinkedIn groups. Intriguing messages trigger conversations and Oktopost enables you to be ready to reply as soon as the comments come in.
Control Dozens of Threads From One Interface
Oktopost constantly scouts your LinkedIn Groups and Facebook Pages for new comments on your posts and displays them in an easy to use interface. No matter whose social profile was used to post a message, you can review, flag and reply to comments directly from the Oktopost interface.
Capture valuable information from targeted audiences
Leads are the essence of almost every marketing campaign and are the fuel for your sales department. It’s critical for you to know the source of each and every one of your leads, whether from banner ads, email links or social media. Oktopost lets do just that and here’s how.
Track Leads From Social Media
Leads are the essence of almost every marketing campaign and the fuel for your sales department. It’s critical to know the source of each and every one of your leads, whether they have been generated from banner ads, email links or social media. Oktopost gives you a high level of detail from social media links and messages. You can know exactly which message and which LinkedIn group prompted a lead to register. With our unique lead capture technology, valuable information such as email addresses, names and countries captured and linked to the conversion, enabling you to assess the quality of inbound leads and follow them through the sales pipeline.
You can easily synchronize your lead information with Salesforce.com and leading marketing automation systems such as Marketo or Hubspot for optimal results.
After your leads have been captured, you can also manually export your database with a click of a button.
Web Form Mapping
Oktopost integrates with your web forms – with no programming required. You can easily map your current form fields with Oktopost in order to capture data such as names, email addresses, phone numbers and countries.
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Rich’s View of Oktopost:
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