This review was last updated by
This CRM Review examines On-Demand Lead Scoring.
In-Depth CRM Review
On-Demand Lead Scoring
Neustar® Information Services
21575 Ridgetop Circle
Sterling, VA 20166-6505
CRM Category: Marketing Support – Cloud
Seats: Small Enterprise
About the Company:
Neustar, Inc. is a trusted, neutral provider of real-time information and analysis to the Internet, telecommunications, information services, financial services, retail, media and advertising sectors. Neustar applies its advanced, secure technologies in location, identification, and evaluation to help its customers promote and protect their businesses.
Neustar, Inc. (NSR) trades on the New York Stock Exchange.
About the Product:
Master Customer Acquisition with Real-Time Predictive Analytics & Lead Scoring
Avoid a “one size fits all” approach to leads. Marketers who want to cost-effectively drive conversions and generate revenues increasingly rely on lead scoring to identify prospects that look most like their best customers.
And not all lead scoring solutions are the same, either.
With the input of a single consumer identifier, like a phone number or email address, Neustar’s On-Demand Lead Scoring utilizes all the essential components needed to create and deliver scores backed by deep consumer insight at the moment of contact, including:
- Phone, name and address data
- Household demographic data, including age, income, household makeup, home ownership and presence of children
- Predictive behavioral attributes like product and service preferences, lifestyles, purchase propensities and more
On-Demand Lead Scoring utilizes our proprietary ElementOne® marketing analytics, scientifically designed to uncover the “who” behind your best leads.
ElementOne accurately quantifies your best customers and evaluates your best prospects. It’s powered by IANSM (Identifiers, Attributes, Network), our market-proven, on-demand insight engine, fueled by the most current, authoritative and verified consumer information available.
Your Data or Ours
Neustar offers lead scoring options based on an organization’s unique marketing needs, available data and resources:
- Standard scores help organizations with little or no customer data intelligence effectively understand and organize leads using ElementOne predictive models built off of IAN data combined with industry-specific insights.
- Custom scores are created through a secure analysis of a client’s own historical customer conversion data combined with IAN insights, resulting in the best possible scoring models for predicting the likelihood of conversion.
With Neustar On-Demand Lead Scoring, you can:
- Evaluate leads based on likelihood to purchase
- Differentiate tactics for follow-up, matching resources with prospects to increase conversions
- Route high-value leads to the sales agent with the right expertise
- Quickly attend to your best leads with the right message
Improve your customer acquisition effectiveness with On-Demand Lead Scoring!
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of On-Demand Lead Scoring:
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