This review was last updated by
This CRM Review examines Mintigo
In-Depth CRM Review
|155 Bovet Road, Suite 400|
|San Mateo, CA 94402-3136|
|CRM Taxonomy:||Cloud CRM|
|Sub-Category:||Predictive Marketing/Account Based Marketing|
About the Company:
At Mintigo, we believe in the power of data science to revolutionize marketing. Data for marketing is like GPS for driving – in the past, finding the fastest route required planning and making the right decisions at each and every turn. Today, we simply let our GPS find our optimal route to our destination based on speed, traffic and road conditions.
At Mintigo we are building the ultimate “GPS for marketers”. Mintigo’s Predictive Marketing Platform empowers marketers to be successful and get the results they want…every time. It helps marketers drive better marketing and find the fastest route to revenue.
Companies and people leave an ever-larger digital footprint on the web. Mintigo’s team of leading data-scientists helps to harness this big data to help marketers gain insights to their customers. With algorithms already powering marketing for some of the world’s leading organizations, Mintigo is committed to leading the predictive marketing revolution.
About the Product:
MintigoAI is an intelligent customer engagement platform that uses AI to translate the foundational data into insights. Insights help you answer four fundamental questions: who will buy from you and why; what will they buy from your product portfolio; when is the best time to engage; what compelling story should you tell them. Answers to these questions help you address many of your use cases across buyer lifecycle: from the top of the funnel (too few leads or accounts, demand generation), to the middle of the funnel (demand or lead management and prioritization) to the bottom of the funnel (pipeline conversion, sales enablement, cross sell to upsell).
MintigoAI is the only AI platform that provides you with everything you, as a marketer or a sales leader, must have. You don’t need to buy and integrate data and intelligence from different vendors. Everything you need is easily accessible and actionable with MintigoAI. MintigoAI is the only full-stack, full-customer lifecycle AI solution. It facilitates all key marketing and sales use cases. Whether your objective is to run a successful account-based marketing (ABM) program, or develop an upsell or cross sell strategy, MintigoAI has you covered.
Mintigo Demand Center
Demand Center is a Predictive Audience product that helps you generate exactly the right audience for every one of your campaigns, on any channel, search, display, email, content syndication, ABM initiatives and more.
Success of your marketing and sales programs critically hinges on your ability to target the right audiences for each product and goal. Whether it’s for acquiring new inquiries for top of the funnel, or you’re launching a new ABM initiative, or you’re supporting sales for outbound campaigns, it all comes down to selecting the precise accounts and leads. Mintigo’s Demand Center is AI enabled segmentation application that makes it easier for you to use predictive models, ICP, buying intent and much more to find the right accounts and leads whether you have them in your Marketing and Sales system or not. Enterprise level feature such as custom filters, intent location, account suppression, etc. are included. With Demand Center, you’re able to build the right segment within seconds and activate it digitally within your systems.
Mintigo Sales Coach
Sales Coach is an AI Sales Enablement product that aligns sales and marketing efforts, helping Business Development (BDRs) and Sales Professionals (AEs) teams foster deeper engagement with accounts and leads.
Most of marketing efforts are generally wasted because sales does not believe in marketing generated needs. The key reason is lack of visibility; why are these the right leads and accounts? This is where Mintigo’s Sales Coach comes in; it uses predictive analytics and AI to enable Intelligent Sales Engagement—truly a smarter way to target and sell. Provide your sellers with the most appropriate sales plays, battle cards, sales assets and positioning guidelines as defined dynamically by the characteristics of the account. Identify best products for prospects with highest propensity to buy; and cross-sell/up-sell opportunities with current clients. It shows the ICP for every lead and account that answers why they are the right fit for your company. It also displays the buying intent and allows sales to get a real-time alert when intent changes over time.
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Rich’s View of Mintigo:
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