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This CRM Review examines Meltwater Buzz Social Media Marketing Suite.
In-Depth CRM Review
Meltwater Buzz Social Media Marketing Suite
The Meltwater Group
225 Bush Street
San Francisco, CA 94104-4218
CRM Category: Selling on the Web – Cloud
Sub-Category: Social CRM
Seats: Small Enterprise/Enterprise
About the Company:
We Help You Drive Growth and Build Brands
Meltwater helps businesses drive growth and build brands. Meltwater’s online intelligence platform analyzes billions of digital documents daily to extract precise, timely business insights that help more than 20,000 companies understand their markets, engage their customers, and master the new social business environment. With offices in 27 countries, Meltwater is dedicated to personal, global service built on local expertise.
Guided by our core values, Meltwater culture is based on a fundamental belief in people and the potential they possess. We are not afraid of investing in hidden talent and believe that in an environment where people are motivated and supported by their colleagues, individuals will discover their strengths.
From our humble beginnings, Meltwater was built from scratch, brick by brick. The company was founded in 2001 with just $15,000, a trusty coffee machine, used furniture and a borrowed office space in Oslo at an aptly named address, Shack 15.
Meltwater New Ventures
Meltwater New Ventures is responsible for Meltwater’s corporate development, strategy and execution. New Ventures forms strategic partnerships and invests in companies that have innovative and unique business-to-business, software-as-a-service (B2B SaaS) offerings.
Meltwater Entrepreneurial School of Technology
The Meltwater Entrepreneurial School of Technology (MEST) is a non-profit training and mentoring program established by Meltwater that enables Africans to become software entrepreneurs. The goal of the program is to teach MEST students the skills required to launch breakthrough global companies, thus enabling them to create jobs and wealth locally to stimulate the African economy.
About the Product:
Results-Driven Social Media Marketing
Cultivate strong social business communities with Meltwater social media marketing solutions to build brands, nurture advocates and drive revenue. Meltwater social media marketing solutions combine deep social media monitoring and analytics with efficient social engagement to help you create more effective marketing campaigns and build deeper brand relationships across large communities to deliver real social media ROI.
Meltwater Buzz Social Media Marketing Suite
Build brands and drive revenue with the Meltwater Buzz social media marketing software-as-a-service. Built on the Meltwater online intelligence platform, the Meltwater Buzz social media marketing suite combines deep social…
Social Media Monitoring Solutions
Gain insight from social media on how to grow your business with Meltwater social media monitoring solutions. Identify trends you can utilize in your social media marketing campaigns. Understand the source of social opinions to improve influencer outreach. Investigate the sentiment behind social commentary to adjust the tone of your marketing content. Target your social media marketing where your company’s message is likely to get the most traction. Meltwater social media monitoring solutions help you filter out the noise, so you can focus on the social conversations that offer real business insight and opportunity.
Social Media Strategy
Increase social media ROI by basing your social media marketing strategy on deeper business insight. Understand the needs of your target audience with social media monitoring. Review social commentary to determine how well you and your competitors address those needs. Analyze the social media channels your target audience uses most when talking about your product to increase your social influence. Build a social media strategy that reflects your key differentiators with Meltwater social media marketing solutions to increase the ROI of your social media marketing campaigns.
Social Media Engagement Solutions
Inspire deeper social media engagement to motivate brand advocacy. Social media marketing success is founded on social media engagement. Unlike broadcast advertising and direct marketing, it’s not enough to plan what you are going to say and do, you have to predict what your social community will comment on and share. You have to inspire social media engagement. Strengthen your customer and community relationships by engaging more personally on behalf of your brands. Turn conversations into customers and customers into brand advocates through deeper social media engagement.
Social Media Analytics
Measure the success of your social media marketing campaigns with Meltwater social media analytics solutions. Clicks and followers don’t indicate the business value of a social media campaign. Meltwater social media analytics solutions help you understand how your campaigns affect social conversations and how those conversations translate into real business value. Demonstrate how social media marketing complements your traditional marketing efforts. Make fact-based decisions to increase social media marketing return on investment with better social media analytics.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Meltwater Buzz Social Media Marketing Suite:
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