This review was last updated
This CRM Review examines Matrix CRM.
In-Depth CRM Review
901 Pennsylvania Avenue
Pittsburgh, PA 15233-1408
CRM Category: Sales Management Support – Cloud
Sub-Category: Opportunity Management
Vertical Solution: Media
Seats: Small Enterprise
About the Company:
Matrix Solutions is the leading provider of CRM and sales analytics software for media companies. Our software products, Matrix™, Matrix SalesCenter™ and MatrixPlus™ help sales professionals develop and implement strategies to grow advertising revenue by providing the information about sales history and trends, and the tools to manage and grow customer relationships and opportunities. Matrix Solutions was founded in 1992, and in the fall of 2011 launched a completely new web-based product that had CRM functionality built in for the first time. Matrix clients include Media General, Belo Television, Townsquare Media, Journal Broadcasting, Raycom Media and Adelante Media Group.
About the Product:
Software That Sees the World Your Way
Have the Answers Before the Questions Are Asked. Matrix has the answers to the questions being asked every day – questions from AEs, sales managers and corporate executives. Matrix ensures that everyone is on the same page from day one. You no longer have to waste time searching, creating and sending information between levels and locations. Our solution gives you the answers you need, when you need them.
Enjoy a Product That Is Made For Media. Our business is about media sales. Period. Media sales isn’t just one of our markets; it’s our ONLY market. Avails, accounts, agencies, specials and media types are all concepts we “get” and are core to our product. You won’t have to ask Matrix to stretch out of its comfort zone to match the way you work. We have a deep dive understanding of the media sales business.
Get the Info You Need Quickly Using Role-Based Views. Our ongoing research and interviews within the industry are the foundation for tailored views and tools that support effective selling and sales management. Matrix fits the way you work and provides value that drives adoption rather than being “Yet Another Tool.”
Accurate Forecasting. Our unique approach to pipeline management will produce forecasts based in reality rather than being driven by ego and optimism. The result is a consistent view that reduces risk and surprises. Using solid data allows you to budget precisely while enhancing your credibility.
Close More Deals. Knowledge is power, and Matrix provides the power to identify leads, spot trends and close more deals.
Improve Your Entire Sales Function. Matrix enables salespeople to be more effective, managers to be more decisive and corporate executives to be more strategic.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Matrix CRM:
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If you are considering this program, you should also look at these other CRM solutions:
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O.K., full disclosure, Andy Zoltners was a professor of mine at Northwestern. Sure, I still like the guy. But these are great books. I wish that I had them when I was a sales manager!