This review was last updated
This CRM Review examines Marketo.
In-Depth CRM Review
901 Mariners Island Boulevard
San Mateo, CA 94404-1573
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation/Email Marketing/Lead Management/Social CRM
Seats: Small Enterprise
About the Company:
Marketo uniquely provides easy-to-use, powerful and complete marketing software that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and dramatically improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.
Known for providing breakthrough innovation and fueling explosive growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. Salesforce.com customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.
About the Product:
Marketing software from Marketo automates lead scoring, email nurturing, landing pages, events, social campaigns, and ROI reporting from a single, integrated platform.
A Solution that Grows with You
We’ve designed a marketing automation solution that serves your needs today, AND your needs as your business grows. Other systems are difficult to use or incomplete. Only Marketo gives you powerful and comprehensive capabilities that span from inbound marketing, to lead management, to social campaign applications.
Fastest Speed to Results
You need to show results fast. Wouldn’t it be great if you could be deployed and running your first campaigns in just a few days — or even hours? Not only does Marketo get you deployed with turn-key simplicity, but things like our pre-built integrations make everyday activities incredibly easy – and fast – to execute.
Drive Huge Results
At Marketo, we know that results are what matter. Our solution lets you see which programs are more effective at creating leads than others and exactly which activities led to sales. In a recent survey, our customers reported an average of 20% more sales leads and 15% reductions in customer acquisition costs.
Experience to Ensure Your Success
With thousands of customers, we’ve learned a lot about making marketing more effective. As leaders in the space, we’ve developed best practices and comprehensive services that mean your likelihood of success goes way up. And, in addition, you have direct access to the largest and fastest growing community of marketing automation practitioners on the planet.
The Best Long Term Partner
Rely on the partner that is best able to serve you. Organizations like Gartner and the Raab Associates call Marketo a leader. Salesforce.com customers voted Marketo the #1 marketing automation solution for them. As the fastest growing company in the marketing software space, we have the staying power to support you for a long time to come.
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Rich’s View of Marketo:
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