Last Updated on 8 years by RichBohn
This CRM Review examines MailChimp.
In-Depth CRM Review
The Rocket Science Group
512 Means Street NW
Atlanta, GA 30318-5788
CRM Category: Marketing Support – Cloud
Sub-Category: Email Marketing
Seats: Small Business
About the Company:
The Rocket Science Group creates tools—web and mobile apps—that connect you with fans, keep you safe, and generally make your life easier.
MailChimp supports more than 1.3 million subscribers worldwide, sending 2.5 billion emails per month. MailChimp is designed for the do-it-yourself power user — someone looking for all of the power of the enterprise application, but built for anyone to use. MailChimp integrates with many third party applications including Facebook, Twitter, Eventbrite, Salesforce, WordPress, Magento, Joomla, Drupal and Google Analytics.
About the Product:
A Better Way to Send Email
Sending email newsletters doesn’t have to be a headache. It can be a delightful experience for both you and your subscribers.
Build a list.
We’ll help you customize your signup form to match your brand, so you can share it on your website and integrate it into your Facebook page. You can even collect signups from an iPad or laptop. And importing an existing list into MailChimp is a snap, no matter how it’s formatted.
Create a template.
Choose from dozens of pre‑designed templates, or use our start‑from‑scratch template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language. Use merge tags to personalize your content for your subscribers, and integrate with services you already use to make your campaigns more powerful.
Send your campaign.
Send a campaign to your entire list, or divide your list into groups and segment by interest, location, or activity. RSS‑to‑Email and Autoresponders allow you to create automated campaigns. Add Social Sharing buttons to your template, or share a link to the web version of your campaign after it goes out.
Track your results.
MailChimp’s free reports tell you who’s opening, clicking, and coming back for more. They’re available for iPhone and Android too. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website.
For complete pricing details, please see: contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of MailChimp:
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If you are considering this program, you should also look at these other CRM solutions:
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