This review was last updated
This CRM Review examines Lyris Digital Marketing.
In-Depth CRM Review
Lyris Digital Marketing
6401 Hollis Street
Emeryville, CA 94608-1462
CRM Category: Internet Sales Support – Cloud
Sub-Category: Digital Marketing
Seats: Small Enterprise
About the Company:
As a global leader in digital marketing for more than 10 years, our goals have always been aligned with yours: to engage with customers in relevant and meaningful ways that result in superior experiences, increased conversions and measurable return on marketing investment.
Over 5,000 organizations worldwide use our software solutions to design, automate and optimize data-driven digital marketing programs. Billions of digital messages have been processed by our technology, and we are continuously advancing technology to help marketers do sophisticated things in simple ways.
A heritage of innovation
Our deep heritage of pioneering innovative solutions has helped leading companies around the world optimize their digital marketing activities. Now, as people communicate across a range of mediums, the exponential growth of data has forever changed how we approach our digital marketing initiatives.
Our business has grown because we care about how people connect, and our solutions create value by delivering high-impact campaigns to your customers and measurable ROI for your business.
Lyris, Inc. (LYRI) trades OTC.
About the Product:
Delivering ROI through data-driven digital marketing
The Lyris product portfolio is comprised of both cloud-based and on-premise applications, combined with customer-focused services and support. Our solutions improve marketing efficiency by providing campaign management and automated message delivery, using robust segmentation and analytics driven by real-time social, mobile and web interactions.
Lyris offers a choice of solutions to meet the unique needs of your business:
Lyris ONE is the first solution to natively integrate deep behavioral analytics with real-time data processing in order to optimize targeting, messaging, and campaign performance. Lyris ONE’s powerful marketing analytics, combined with best practices-based campaign design tools and automation capabilities, enable marketers to maximize the relevancy and impact of every single customer interaction. Learn more>
Lyris HQ is a cloud-based digital marketing platform that integrates social, mobile and real-time Web analytics to maximize the effectiveness of high-volume, complex email marketing campaigns. Learn more>
Lyris ListManager is an on-premises email marketing software solution that enables you to manage and execute high-volume, customized campaigns that ensure delivery of relevant messages to targeted audiences. Learn more>
Key benefits of our solutions include:
Behavioral targeting powered by tightly integrated Web analytics: Our platform integrates real-time Web analytics with email and social media messaging so you can engage with audiences across channels using relevant personalized information.
Automation and real-time messaging: Our solutions offer sophisticated automation capabilities that integrate real-time message delivery through event-triggered campaigns and transactional email messages, determined by customer behaviors such as cart abandons, transactions and more.
Unified, modular, scalable cloud-based architecture: Our architecture brings together multiple digital marketing capabilities that can scale to meet any data storage, processing and performance requirements.
Flexible and secure infrastructure: Our Software-as-a-Service (SaaS) infrastructure is designed and developed for secure access and extensibility. Our SaaS solution enables direct data and functional integrations from your systems to our platform.
Regulatory compliance and best practice message deliverability: Our solutions integrate marketing best practices and augment these capabilities with deliverability specialists that facilitate compliance with commercial standards and industry regulations.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Lyris Digital Marketing:
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