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This CRM Review examines LoopFuse.
In-Depth CRM Review
2100 Riveredge Parkway, Suite 700
Atlanta, GA 30328-4665
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation/Lead Management
Seats: Small Enterprise
About the Company:
LoopFuse started in 2007 with the mission to provide a more flexible, effective, and affordable on-line marketing system to deliver “one view” of marketing and sales performance. Unlike more expensive and difficult to use options out there, LoopFuse is an extension of your marketing team providing better insight, engagement, and management of prospects through the buying cycle.
Our goal has always been to provide “one view” of the integrated marketing and sales process so that marketers get the information they need to measure performance and salespeople get access to the best and most qualified sales opportunities.
We are based in Atlanta, GA, have a passion for marketing, and are funded by True Ventures.
Visit our Customer Spotlight to see what our customers say about us.
LoopFuse was recently acquired by SalesFUSION
About the Product:
Sophisticated yet Simple-To-Use Marketing Automation
LoopFuse OneView Features Overview
Dashboards provide a real-time, up-to-the-minute view across all of your Sales and Marketing activities, down to fine-grained detail on touchpoints with prospects, companies, CRM Leads, and CRM Contacts. From Email Marketing open and click rates, to the number of Leads created per hour within your CRM, our dashboards have it all.
Build awareness and interest using our easy-to-use and powerful email campaign solution. OneView’s integrated Email Marketing capabilities enable you to create great-looking email campaigns, personalized with recipient contact information. Powerful analytics and reporting help you fine-tune your ongoing email campaigns.
Analyze and track search engines, keywords, referring sites and direct traffic reaching your site. Discover what content marketing web pages and assets are most valuable to visitors and readers of your site.
Marketing Automation starts with a Lead. Our Lead Capture Forms integrate seamlessly with your current website forms, allowing you to automate the process of capturing, funneling (in to your CRM), and qualifying leads.
Lead Nurturing fully automates the process of qualifying prospects in to Leads or keeping your existing customers’ attention. OneView’s Lead Nurturing module is capable of analyzing every touchpoint with a particular prospect; website activity, contact information, email activity, and even real-time integration with your CRM.
Bi-directional integration with your CRM provides a fully-automated process for capturing, qualifying, converting, and measuring Leads, Contacts, and Opportunities. Additional plugins augment our CRM integration, providing sales personnel with real-time information on every Lead.
LoopFuse OneView allows marketers to quickly create powerful lead scoring rules through the use of our lead scoring wizards. There is no complex coding, or hard to figure out syntax, so marketers can enter and maintain rules quickly.
By tracking all visitor activities and centralizing registration information, we empower marketers to segment leads into separate groups with similar properties or activity profiles. With our automated programs, organizations can better manage responses from prospects while simultaneously focusing sales reps on the highest value prospects.
In-depth reports designed to aid marketers in establishing actionable insight to their lead generation, capture and qualification methodologies. Our Reporting module covers every aspect of marketing across your database, including: prospects, website analytics, visiting companies, email performance, and CRM activities.
Social media is a great way to identify and connect with prospects. The tricky part is to separate the signal from the noise to find the best opportunities. Nearstream is new and helps you find buying signals.
LoopFuse OneView integrates seamlessly with popular Content Management Systems, Help Desks, CRMs, and Third-Party Business Directories, just to name a few.
If you’re a geek, start here. LoopFuse provides a Webservice API for retrieving and inserting information to/from your LoopFuse OneView account programatically. Since our entire User-Interface is built on our Webservice API, most of the functionality available within the user-interface is avilable for you to interface with.
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For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of LoopFuse:
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