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This CRM Review examines Lime Light CRM.
In-Depth CRM Review
Lime Light CRM
True Marketing Partners, LLC
12157 W. Linebaugh Avenue
Tampa, Florida 33626-1732
CRM Category: Strategic Solution – Cloud
Sub-Category: Contact Manager
Seats: Small Business
About the Company:
Lime Light CRM created out of pure necessity was originally developed in 2007 by marketers who needed a solution to streamline their entire campaign and order management process. We needed to reduce the time we would spend on daily time-consuming tasks and working with several different systems in order to reach our goals. We came up with a system that easily allowed us to build and manage different types of campaigns generating high volume transactions across multiple countries, and accepting most major currencies; all this through the use of proven marketing strategies, the automation of daily tasks and the integration of third party providers that effectively help us to optimize our time and monetize our data. This was the secret weapon to our success.
In 2009, we decided to brand our system as Lime Light CRM and make it available to other marketers. But first, before allowing any other marketer to use our technology, we wanted to test and see if this was the right model for other businesses, so we applied the recognized 80/20 principle, and selected just a small percentage of marketers, among the best in the industry, to test Lime Light CRM. We proved that the system was such a success for others, as much as it was for us, and it helped adding value to their businesses each step of the way. As a result, we started leasing it to the public, but always by invite only, giving us the luxury to hand-pick the best marketers to make use of our cutting edge technology.
Today, we still follow the same principle, and it has been the biggest success to our business. Within just months of making our solution available to the public, we are now one of the leading and most trusted CRM Providers in the Online Market, integrated with hundreds of third party providers that add even more value to Lime Light CRM, contributing at the same time to our clients’ success.
Officially founded in 2009, Lime Light CRM is a wholly owned subsidiary of True Marketing Partners, LLC headquartered in Tampa, Florida.
About the Product:
Increase Your Online Profits. Simplify Everything.
Engineered with unique and innovative marketing strategies for direct response marketers, it has the full flexibility that will help you produce the highest Return On Investment. It offers you to tools to efficiently manage your campaigns success, while streamlining the entire process and providing you the protection you need.
One of the key elements to your success relies on the quality of relationship that you build with your customers. The better you get to know and understand your customers’ needs, the more efficient you will be at offering ongoing support and increase your customer retention. At the same time, this will be of great benefit to elaborate better strategies that will help you convert potential prospects into customers.
In order to help you achieve this level of interaction with your customers, Lime Light CRM offers you a very user-friendly interface that allows you to easily access your customer database and search through their order history; the orders are highly organized in different tabs based on their status, and the system allows you to securely update their records, apply any necessary actions to their existing orders and also take care of any future inquiries that they may have, as well as it allows you to upsell them at any time.
Besides your customer database, the system will also provide you with a complete prospect database that will allow you follow up with them, salvage their orders, add notes to their records and even export these records to provide to your Call Center provider automatically.
Entirely web-based solution, Lime Light CRM provides you the necessary tools to quickly create and set up multiple types of online campaigns; they can be one page or two pages, with single product or multiple products, with upsell or without them, each one with its own look and feel. To better suit your needs, it also supports several types of billing models, including single billing and automated continuity billing, giving you the full flexibility to work with different types of programs and business strategies.
In order to streamline the entire Campaign and Order Management process, we have multiple third party providers, such as Payment Gateways, Auto-Responders, Fulfillment Centers, Affiliate Tracking Systems, Anti-Fraud Providers and many others. We also offer you internal tools that will assist you with other processes such as Chargeback Management.
Orders can be posted to the CRM directly from your web-forms, you can use our robust APIs to post orders acquired through other solutions, or you can take orders over the phone and place them directly in your system through the call center feature.
Reporting & Analytics
Detailed reports are fundamental in any type of business; they help you analyze and understand your data, allowing you to make wise business decisions for the future of your company. At Lime Light CRM, we offer you a complete and accurate suite of reports that will provide you with full transparency of your business activity.
This is achieved through a deep analysis of your existing data that can be presented to you based on the criteria you select. You can look at these reports based on your products, your campaigns, a date range, your leads, or what is more, an exceptionally useful retention report.
All of our reports are specially designed to give you a complete breakdown of all your campaigns information, including conversion, customers lifetime value, profit revenue, refunded revenue, cancelations, chargebacks percentages and much more; every report can also be seen based on your affiliates and sub-affiliate basis. All this will help you identify trends, and compare results of profit or losses among multiple campaigns variations, prices variations, affiliates, and others.
Helps you monetize your data through the integration of multiple third party auto-responders, facilitating you the process of re-market to your existing customers as well as to your potential prospects, separately from each other. This powerful integration is applicable at the campaign level. It requires you to assign your auto-responder per campaign, allowing Lime Light CRM to take any new customer that places an order through that campaign, and post it directly into your customer list within your auto-responder account.
The same way, it will take any new prospect record and post it directly to your prospect List within your auto-responder account. All this is done real-time! Auto-Responders will help you follow up with your customers and prospects increasing your profitability, and giving you the opportunity to gain their interest in many other products that you may be offering.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
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