In-Depth CRM Review

LeadFormix

Callidus Software Inc.
6200 Stoneridge Mall Road
Suite 500
Pleasanton, CA 94588-3702

Telephone: (925) 251-2200
Toll Free:   (888) 692-5574
Fax:   (925) 251-0525
Email:   [email protected]
Web:   http://www.calliduscloud.com/products/leadformix/

CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation/Lead Management/Social CRM
Seats: Small Enterprise

About the Company:

Callidus Software Inc. (NASDAQ:CALD), doing business as CallidusCloud, is a leading provider of cloud software. CallidusCloud enables organizations to drive performance and productivity across their business with our hiring, learning, marketing and selling clouds. From back office to the field, from desktop to mobile, we ensure organizations have the right tools to be more effective and perform better. The combined power of our clouds, our people, and our partners fuels growth, empowers the work force and delivers real value. CallidusCloud drives performance and productivity for over 1,800 leading organizations. Small, medium and large enterprises across multiple industries and geographies rely on CallidusCloud for quicker hiring, simpler learning, better marketing, and smarter selling.

For more information, please visit www.calliduscloud.com.

Callidus Software Inc. (CALD) is traded on the NASDAQ.

http://www.bloomberg.com/quote/CALD:US

LeadFormix, a CallidusCloud Company, is the leader in next-generation marketing automation software, known as Marketing Automation 2.0.

LeadFormix delivers a game-changing real-time marketing automation solution for enterprises that converts anonymous online visits into qualified sales leads, determines website visitor interest and intent, and enables sales teams to reach decision-makers more effectively and close deals faster using patented business intelligence and data mining technology.

LeadFormix provides significantly richer lead data than any other solution, enabling enterprise sales and marketing teams to uncover hidden opportunities, accurately identify decision-makers, and deliver powerful, targeted, real-time responses and offers to potential customers.

Company History

LeadFormix was founded in 2008 by software executives from Microsoft, Yodlee, Autonomy, and Healtheon. Headquartered in Pleasanton, California, the company has offices in California, Michigan, UK and India.

About the Product:

Marketing Automation

View all leads coming from your website, marketing campaigns, email campaigns, social media, and offline leads in one single dashboard. Implement marketing campaigns that maximize your sales pipeline.

Get complete data including company details, contact information, and buying intent to act on your leads
Separate high-intent, ready-to-buy leads from the low-intent, just-looking-for-information leads
Chart your nurture path, and the marketing automation workflow module executes the campaign
Connect your marketing campaigns using our email module to effectively deliver your product or solution message
Know what prospects are saying about your business in social media channels and reach out to them
Create, edit, and deploy your email campaign landing pages on the fly without design or web team support

Lead Management

Gather deep lead intelligence in real time to help you accelerate the sales process. Capture website visitor insights to identify opportunities and learn key insights.

Learn visitor intent and identify sales leads, partners, or competitors trying to obtain information
Capture valuable prospect information such as interest, level of engagement, and visit focus to improve the quality of your leads
Receive real-time information about decision makers and influencers in the prospect organization
Take advantage of social collaboration and the wisdom of crowds built into a powerful lead management engine
Smoothly integrate with all the top CRM solutions to connect marketing and sales for a consolidated view of prospects

Social Marketing

Find out what your customers are saying in social media, clarify their needs, and reach out to them with specialized campaigns. Monitor their online behaviors to identify potential leads. Measure your social media campaigns to convert social contacts into opportunities.

Identify casual website visitors arriving from social media sites such as LinkedIn, Twitter, or Facebook
Convert long campaign page URLs to shorter Buzzlinks and use them in emails, social networking sites, chat, and more
Simplify your social media campaign monitoring and understand each campaign’s effectiveness

Price:

For complete pricing details, please contact the company directly.

For a proper demo of this CRM solution:

For a proper demo of this CRM solution, please see:

http://www3.calliduscloud.com/Q4-12-Marketing-LeadFormix-Trial-EM-LP.html

Rich’s View of LeadFormix:

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