This review was last updated July 7, 2013 by RichBohn

This CRM Review examines Lasso CRM.

In-Depth CRM Review

Lasso CRM

Lasso Data Systems Inc.
Suite 2233
3353 Commerce Parkway
Richmond British Columbia V6V 3A1
Canada

Telephone: (604) 214-8555
Toll Free: (866) 526-9955
Fax: (604) 214-8556
Email: Contact Lasso CRM
Web: http://www.lassocrm.com/

CRM Category: Field Sales Support – Cloud
Sub-Category: CRM/SFA
Vertical Solution: 53121 – Real Estate Agents and Brokers
Seats: Small/Medium Business

About the Company:

We are not trying to please everybody.

But we work really hard to serve builders, developers and new home agencies! Lasso is designed to ‘work like you do’ using model processes, rules and best practices of leading builders and developers. You quickly get tangible benefits from Lasso CRM and achieve major returns on your investment over the long term.

Lasso really does help your frontline team sell.

Quite simply, Lasso CRM works for the frontline marketing and sales professionals who daily engage in building relationships with prospects and homebuyers. In fact, Lasso users are our #1 source of referrals.

Most builders operate with a pretty lean team.

Serving the building industry exclusively has helped us gain pretty deep insight into how new home marketing and sales works – busy people, multitasking, with lots of priorities to make each community a success. So you need support from people that know and care about your business, including experienced Client Managers that are your direct connection to the Lasso team for assistance and problem-solving throughout deployment, training, and beyond.

Preserve cash flow. Minimize your risk. Keep us accountable.

You pay as you go on a monthly subscription basis with Lasso. There are no long-term contracts and no upfront investment in on-premise software or hardware to buy, install or maintain. We also believe everyone is entitled to the latest software version so you get updates free, on a weekly release schedule.

Earning and keeping your trust means everything.

Our track record is fostered from being deployed on thousands of residential projects world-wide. But the market and the way you do business is always evolving. We understand our reputation and long-term value to our customers is built from listening to your ideas and constantly innovating to meet your needs.

About the Product:

Lead Management

Never Lose Another Lead

Builders invest top dollars in marketing to create interest and generate leads. Use Lasso to never lose another lead and manage your leads almost effortlessly – capture, distribute and track every lead from your web registration pages, model home kiosks, iPads, and other tablets, as well as from leading online directories.

Online leads automatically receive a personal, themed email acknowledging their interest. Instant notification is sent to the assigned sales agent so that they can begin to build the relationship with fast, personal follow-up. The agent’s ‘dashboard’ is designed uniquely for real estate selling, displaying new leads by project (community), prospects by rating category and auto alerts that prompt today and future activities. With Lasso your frontline team can engage, nurture and close more sales, without being weighed down with ‘administrivia’.

Convert Prospects

Look after the relationship and the sale will look after itself

Scheduled follow-up is more important than ever to gain the edge in building solid relationships. According to the National Association of Sales Executives, “80% of sales are made from the 5th – 12th contact”. With Lasso you can schedule systematic follow-up processes with automatic alerts that prompt activities. The net result is more appointments and ultimately more conversions. For those prospects that require nurturing over a longer period of time, use Lasso’s built-in email marketing to schedule and deliver targeted campaigns.

Prospect profiles are comprehensive yet easily updated with all contact history and notes displayed for quick reference so the sales team can close more deals from the office, on the road, or while on vacation.

Lead Intelligence

Gain insight that gives you advantage

Knowledge is powerful. With Lasso Lead Intelligence, you gain critical insight into the unique buying interests and preferences of each leads and prospect’s unique whenever they visit your website. Plus, sales agents are instantly alerted whenever prospects return to your website so follow-up can be timely, personal and tailored to their most recent interests.

Use Lasso to pinpoint which media delivers the best leads by source and publication so you can gauge the tangible results of your online campaigns, events, and media spending. Reallocate budgets quickly to maximize your marketing ROI.

It all adds up to smart information that differentiates and gives you advantage in a competitive marketplace.

Email Marketing

Connect directly with prospects

Email marketing is built right into Lasso CRM so you can easily create and send professional mass mail campaigns to potential homebuyers and realtors without incurring the cost of external email providers.

Target your email campaigns using criteria such as sales rating, source type, or last visit. Then customize a variety of industry-specific templates to convey your message of project identity, home features, plan types and much more. You can even use Lasso to confirm RSVPs to events or allow registrants to update their own profile online.

Monitoring the success of each campaign is easy with real-time reporting on open rates, click-throughs, and forwards; effortlessly resend to all those that did not view your prior mailing.

Realtor Communications

External brokers are key connectors

In many regions across North America, external realtors and brokers are instrumental for a community’s sales success. They potentially play a significant role as the connectors between home buyers and new residential projects and communities. It’s crucial that you maintain the same level of communication with them as you would your prospects and purchasers. Using Lasso for your company’s realtor database allows you to track and manage your brokers, and alert them to upcoming project launches, VIP presentations, open houses, and community events.

Lasso can also be used as a great tool to pinpoint the top performing external brokers so you can acknowledge and reward superior performance and loyalty to your projects and brand.

Purchaser Tracking

Streamline buyer management

Eliminate ‘spreadsheet mania’, reduce costly errors, and save time and money by accessing a single CRM database to view and track all deal activity, inventory, pricing, and contracts. Prepare all purchaser activity, broker assignments, deposits due, escrow amounts, and payment information.

Use Lasso to automatically populate professional contracts to present to your purchasers and to create options & upgrade packages that maximize revenue and profit potential. Plus, keep important documents in one place for easy reference with digital storage of floor plans, images, contracts and amendments.

Reporting

Know more 24/7. From anywhere.

Access a variety of comprehensive standard traffic, sales activity, purchaser and financial reports that provide visibility into insightful information for informed decision making. All standard reports can be personalized to your vernacular and downloaded to Excel for deeper analysis or presentation. We also design and develop custom reports to meet the unique operating requirements of builders, developers, and sales agencies.

Lasso supports industry standards, such as CSV and XML, so your data can be easily exported for external reporting or integration requirements.

Price:

For complete pricing details, please contact the company directly.

For a proper demo of this CRM solution:

For a proper demo of this CRM solution, please contact the company directly.

Rich’s View of Lasso CRM:

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