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This CRM Review examines KISSmetrics.
In-Depth CRM Review
13337 South Street
Cerritos, CA 90703-7308
CRM Category: Selling on the Web – Cloud
Sub-Category: Web Analytics/SEO
Seats: Small Enterprise
About the Company:
KISSmetrics is run by a team of designers, developers and entrepreneurs that are passionate about helping online businesses measure, grow and monetize. The team’s experience comes from previous ventures including ACS, Crazy Egg and Product Planner. As a result, the team has hands-on experience understanding and developing analytics solutions for high-end web properties. KISSmetrics is backed by well respected private and institutional investors including True Ventures, SoftTech VC, Felicis Ventures, Dave McClure, Shervin Pishevar and Bobby Yazdani.
About the Product:
Optimize Your Business and Get More Customers
Identify, understand, and improve the metrics that drive your online business.
Our actionable metrics tell you more than what happened. They also tell you who and why.
We help you get to know your people.
The basic unit in KISSmetrics is a person. When you view your KISSmetrics reports they show you people, not just aggregate data.
- Have a big customer that came to your site and is using your product? KISSmetrics will help you see everything they did before and after they signed up. Use this knowledge to give them the best service and learn how to get more people like them.
- Get engineering, product, sales, marketing and customer support working together to improve the metrics that matter for the life blood of your business: your people.
People, Events and Properties. That’s it.
- Track your person-centric data – Using our simple API you can tell us who someone is, what they are doing and important things about them. We handle the rest.
- Libraries – PHP, Ruby, Python, AS3, Cocoa, iOS, Android and more. We have a library for any programming language you use.
- Database – Track data directly from your database and turn it into person-centric data. Pass historical data into KISSmetrics in minutes and start analyzing it within hours.
- Software integrations – Your CRM, email service providers, help desk software and billing systems all have APIs. We’re able to let you easily track data directly from the other software services you use.
Actionable analytics and insights.
Find your KPIs, key metrics, revenue, reporting and people all in one place.
KISSmetrics helps you understand your customers and take action on the information.
Other analytics packages measure based on pageviews, or isolated events; they’ll tell you how many times a page was accessed, or how many times an event was performed. However, they won’t tell you who your customer is, or how they’re interacting with your business.
KISSmetrics captures what happens before a visitor becomes a customer, and ties that anonymous activity to their known activity once they have become a customer. This allows you to understand where they came from, what they did, what led them to become a customer and everything they do after the transaction.
- Never lose data – Tell KISSmetrics one time that your new customer, Joe Smith, is a designer, used a 20% off coupon, was referred by a friend, and works in a startup and we’ll remember it forever.
- Compare customer behaviors – KISSmetrics lets you slice and dice your data to understand usage patterns, assess marketing campaign effectiveness, and segment your customers.
- See actions in real time – You can use KISSmetrics Live to see events being tracked on your site in real-time; it’s a great way to immediately validate that you’ve set up your tracking correctly.
- Create reports on the fly – You don’t have to pre-define your reports. Just track the significant events that happen on your site, and we’ll collect the data. Later, you can create reports on anything you’re already tracking and see the results for as long as you’ve been tracking it.
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For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of KISSmetrics:
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