Last Updated on 7 years by RichBohn
This CRM Review examines Kampyle for Websites.
In-Depth CRM Review
Kampyle for Websites
7 Abba Hillel
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Research
Seats: Small Enterprise
About the Company:
A vision to transform website visitor interactions
In 2007, we saw a need to help companies engage more deeply with their customers, bring a human element to online business and use customers’ own feedback to increase sales. We founded Kampyle with a pioneering methodology that combines online feedback collection with advanced analytics to generate self-selecting, hot prospects with which to fill enterprise sales funnels. Kampyle transforms the ways in which companies interact with website visitors and lets them optimize the user experience, improve conversions and increase sales.
Our easy-to-use software-as-a-service (SaaS) solution lets companies customize and implement in five minutes to collect, analyze, measure and respond to online user feedback, then deliver that data to sales and marketing teams via a lead generation dashboard. Since the product’s launch in 2008, our solutions are powering more than 45,000 companies who use the eye-catching feedback forms to gain insight into user behavior, enhance product and service offerings, increase overall online engagement with visitors and customers, and convert 45 percent of the visitors who leave contact information. Kampyle is so popular that we have processed more than 12 million feedback forms in over 60 languages in 191 countries to date. In 2010 alone, more than 600 million users experienced the Kampyle feedback symbol from their favorite companies and websites.
A method to fulfill lead generation
We understood that companies can use online analytics solutions to answer the “who, what, when and where” behind user behavior but did not have any method for understanding the “why.” We meet this goal by providing answers to the complex questions behind why users behave the way they do online. This information allows a business to listen to and engage with its customers, determine how to best meet their needs and convert them. In essence, Kampyle ends the ugly era of single-digit conversions.
Grounded in customer-initiated conversations, Kampyle changes the way sales and marketing teams interact with website visitors by capturing feedback and contact details where and when they matter most. By helping visitors build relationships with brands, companies turn feedback into money. Our users access a lead generation dashboard to get an overview of lead segmentation by type, as well as to drill down to specific cases to determine conversion status. Kampyle helps users qualify leads, as well as tag feedback items easily and quickly, forward leads within the enterprise based on specific business rules, and auto respond or directly engage customers.
In addition, our customers gain valuable process-level feedback about their websites, which provides a holistic view of all processes that a customer or visitor might encounter. The ability to track this information helps companies delve deeper into their online approach to their websites, products and services, helping improve their businesses on all fronts.
A record of listening, engaging, converting for 45,000 customers
Our unparalleled solutions help users cash in on their greatest assets – their website visitors – by filling sales funnels with self-selecting, hot prospects. Because of this, we are generating new customers on a daily basis. Kampyle helps companies of all sizes – including Mozilla.com, KPN, O2, Rent.com and B&H – take an active role in listening and interacting with their customers online. The Kampyle methodology provides advanced reporting and analytics and is integrated into a number of business metrics and application platforms. We have partnered with industry leading companies such as Google, Nedstat, Salesforce.com, GoDaddy.com and Constant Contact to extend the benefits of our solutions across multiple business platforms and provide businesses with a complete view of their customers. We customize integrations based on each company’s needs.
Our approach has garnered praise and support from some of the world’s most influential individuals. Leading Web analytics industry analysts and consultants herald Kampyle for its comprehensive approach to customer engagement and its ability to tie real-time customer feedback to actionable results and business metrics. Visit our media center to learn more and read about the positive things people are saying about Kampyle.
About the Product:
Website Feedback Analytics
The smart, integrated system based on user feedback helps you reduce customer attrition, increase conversion rates and improve customer satisfaction and loyalty.
Collect and manage feedback
Place Kampyle feedback forms on your Website and start receiving feedback from your customers immediately in an orderly way.
Turn feedback into improvements
The powerful real-time reporting engine clearly identifies and prioritizes your users’ pain points, helping you to best define and execute needed changes.
Dialogue with your users
Communicate with users regarding the relevant actions you have taken and thank them for their cooperation with our built-in response system.
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Rich’s View of Kampyle for Websites:
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