Last Updated on 8 years by RichBohn
This CRM Review examines Insightera.
In-Depth CRM Review
951 Mariners Island Boulevard
San Mateo, CA 94404-1560
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation
Seats: Small Enterprise
About the Company:
Insightera is the first learning B2B personalization platform and was born from the complementary expertise of co-founders and best friends, Mickey Alon and Mike Telem – both thought leaders in the world of big data and marketing technologies.
Mickey Alon’s background in algo trading and online marketing lends a fully technical, yet creative expertise into Insightera’s personalization solution. His refined aptitude for extreme processing and vision of parsing Big Data into actionable insights laid the groundwork for Insightera’s personalization platform. Mickey was the co-founder of Wireless-K, an innovative social B2B e-commerce platform, prior to Insightera. Mickey has over 12 years of strong technology leadership experience, specializing in middleware and cloud-distributed technologies in various high-tech companies.
Mike Telem’s economic and business development background for online channels including video and smart network technologies, drives Insightera’s solution to constantly evolve to match market needs while forging the path for industry learning platforms. Mike also spearheaded technical and business positions at Amdocs (NYSE: DOX), Commtouch (NASDAQ: CTCH), Integrity Systems (acquired by Glass House USA) and Economic Models Ltd.
About the Product:
Personalization: Engage Your Anonymous Visitors
On average, modern marketers delegate 42% of their budgets on bringing new prospects to their site. Without personalization you leave these valuable new visitors fending for themselves to discover relevant content in order to propel themselves in the marketing funnel. Personalization enchants these expensive and anonymous prospects with the most relevant content according to their industry, location and digital behavior. Engage the whole funnel and make the most of your marketing spend with Insightera.
Segment Your Prospects Based on:
- Organization – Ever wonder which companies visit your website? Insightera’s sales intelligence tells you who is visiting your site, while allowing you to segment and personalize your website based on organization. Have a really big fish you want to land? Here is your chance to give them a personalized onsite experience.
- Location – It is proven that delivering targeted, personalized messages based on geography increases conversions. Insightera segments your online prospects based on geography–whether it be country, state, city, or zip code–and then delivers your local, targeted message onsite in real-time.
- Digital Behavior – There is so much rich data available about your website visitors and their digital behavior: visit count, visit duration, pages visited, referral site, search term and more. Harness this information to create meaningful, personalized website experiences for your anonymous prospects.
Discover Your Content
Personalization reveals the untapped power that your content holds. Insightera’s personalization solution activates engagement with real-time relevancy and delivers your content to the right audience, even when they’re anonymous. You already have prospects and content, Insightera’s platform provides the speed and relevance to marry these assets to maximize your content’s ROI.
Any CMS. Any Content. Zero IT.
There’s no “catch”. Insightera compliments your current efforts and works right alongside any CMS. Setting up campaigns is a breeze and doesn’t require you to revamp your entire marketing strategy. Simply copy and paste a tag into your source code and you’re ready to go. Forget the long IT sessions. No APIs. Tutorials are unnecessary. It’s that easy.
Auto-Tune Amplifies Your Efforts
Auto-Tune automatically runs the highest converting personalization campaigns on your website, with no manual adjustment necessary. This takes the guesswork out of website optimization and ensures that your top-funnel prospects are presented with the most engaging, relevant content for their needs. Use this same intelligence for email and PPC campaigns with personalized landing pages. Auto-Tune guarantees that the highest converting version is always presented.
B2P Rules Personalization
With Insightera’s platform, you can quickly ascertain based on digital behavior, which prospects are “hot”. Then easily segment and target these visitors with a personalized message based on content you already have. B2B personalization is really B2P – Business to People. People make business decisions, it’s people that you’re targeting, and each person is unique.
Prospects give you just a short window of time for engagement. That’s why we’re all about real-time action, and our real-time dashboard is a marketer’s playground. Because we deliver personalized onsite campaigns in real-time, we show our users the rich visitor data in real-time as well.
Woo your Sales Team with our fine-grained Sales intelligence! In addition to knowing which companies are visiting your site, Insightera also provides their visit count, visit duration, pages visited, referral site, and search term. This makes your live interactions with prospects more intuitive.
Go above and beyond standard analytics tools with Insightera. Want to see how a certain industry behaves onsite? Create segments based on industry, location, company, digital behavior and more, to then gain insight on how these segments interact with your brand’s website.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Insightera:
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