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This CRM Review examines Influitive.
In-Depth CRM Review
355 Adelaide Street W
Toronto Ontario MSV 1S2
CRM Category: Marketing Support – Cloud
Sub-Category: Advocate Marketing
Seats: Small Enterprise
About the Company:
What if you could capture and share the enthusiasm your best customer?
These fans, evangelists and advocates are the most powerful and trusted voice in the marketplace today. Just look at their impact: They’re the force behind lightening fast deals. They deliver your value proposition with authenticity and clarity in testimonials, case studies and reviews. They validate your brand and shape your roadmap. But they’re an unruly bunch – their voice is random, unpredictable, uncoordinated. Until now.
“SMART’s advocates are a gold mine, and Influitive helped us engage with all of them. Mobilizing 1,000 advocates with a few simple key strokes is pure genius.” –Deena Zenyk, Smart Technologies
We have a powerful vision for the future of B2B marketing in which a disciplined and well-coordinated army of advocates systematically support your campaigns, refer leads, drive sales and influence your product strategy. The future belongs to companies that cultivate and mobilize their advocates, but our customers are delivering on that vision today with amazing advocate marketing programs.
About the Product:
One Powerful App – to mobilize hundreds of advocate
AdvocateHub helps B2B marketers capture customer enthusiasm and use it to turbocharge marketing and sales efforts. With AdvocateHub, B2B marketers build an advocate community and invite customers into it to complete “challenges” like referrals, reference calls or product reviews. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.
An Awesome Advocate Experience
The key to a thriving, vibrant advocate marketing program is an exceptional experience for advocates. Influitive AdvocateHub makes it fun and rewarding for advocates to promote the brands they love. Through a custom-branded advocate portal, your customers are invited to participate in dozens of opportunities to boost your brand while getting recognized for their efforts. As they complete challenges, advocates gain points, badges and levels which can be used for a variety of perks and privileges.
Turn Roving Customers into Raving Fans
Maven by Influitive lets marketers reach enthusiastic fans, customers and evangelists when they’re away from the office. An intuitive app for iOS devices, Maven offers advocates dozens of ways to promote the companies and products they love. Users can write reviews, provide testimonials and participate in a wide range of campaigns and immediately see the result with Impact Scores. Impact Scores measure the effectiveness of advocacy across a range of activities. Go mobile with Maven and get your customers talking about you from anywhere.
Engage Your Fans Anywhere
Customers are in your Cloud app, website and customer portal right now. How are you capturing their enthusiasm? Influitive’s powerful AdvocateAnywhere feature helps marketers discover and engage advocates at their moment of success through embedded widgets or ‘challenges’ that can be placed in cloud applications, web pages, landing pages, communities or blogs. Request customer satisfaction or net promoter scores, gather product feedback, generate product reviews or get referral leads – there dozens of ways to tap into your customers’ passion with AdvocateAnywhere!
Integrate advocate marketing with Salesforce
With Influitive’s appexchange package, you can easily manage advocates and track their activities in salesforce. Every review, testimonial and referral is associated with customers as activities on the contact record. In addition, any salesforce user can ‘nominate’ a contact as an advocate, or the invitation process can be triggered by a field update (for example is NPS score is greater than 8, send an invitation to the advocate program). Influitive offers deeper integration for referral tracking and reference management and a set of standard dashboards that can be customized to show advocate impact on opportunities.
Measure Advocacy’s Impact
To maximize the impact of advocate marketing programs, B2B marketers need to understand what motivates advocates. AdvocateHub offers intuitive reports and visual dashboards to analyze activities and advocates’ behaviours and then drill down into details. Reports come equipped with various filters and segmentation features that let you get more answers and insight from your data.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Influitive:
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