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This CRM Review examines iLantern.
In-Depth CRM Review
396 Washington Street
Wellesley, MA 02481-6209
CRM Category: Marketing Support – Cloud
Sub-Category: Lead Scoring
Seats: Small Enterprise
About the Company:
Remember Paul Revere’s famous ride during the American Revolution? In Henry Wadsworth Longfellow’s famous poem, Paul Revere’s Ride he coins the phrase: “One if by land, two if by sea” By quickly displaying one or two lanterns in the Old North Church, this conditional trigger was meant to indicate to the Charlestown militia whether the British were set to invade by land or by sea. We have always needed triggers to help make determinations for our next actions. Fast forward to present day and now, more than ever, we need event data to help guide our next moves. Our founders Charlie Allieri and Paul LaFrance saw an opportunity to use triggers to help guide our next sales and marketing moves and… iLantern was born. The rest is history.
Paul LaFrance and Charlie Allieri come from two different ends of the technology spectrum. As a serial entrepreneur and technologist, Paul possesses the technology and start-up background. With a history of success as a sales and marketing executive, Charlie brings the sales, marketing, and operational experience. What they share is one vision of how a company built on monitoring technology can revolutionize the business processes and effectiveness of any sales and marketing organization.
Paul has architected several success products and companies. Paul’s most recent previous endeavor was, Dirig Software, based in Nashua, New Hampshire, utilized monitoring technology to identify e-commerce transaction problems. Charlie, in the meantime, had been busy building sales and marketing organizations within companies such as NCR, AT&T, i2, SSA and Infor.
In 2005, after 18 months of development, the two formed iLantern. iLantern applies network and application monitoring expertise, providing unique trigger data that helps organizations realize and execute marketing and sales opportunities.
About the Product:
iLantern helps you prioritize your daily tasks by adding attributes to your existing data, keeping you tuned into compelling events that have occured for your leads and clients.
How? We integrate seamlessly into your existing CRM systems and add the missing attributes that you need in order to determine where your leads are in the forecast or pipeline. Expand your knowledge with the help of event triggers.
Choose who to email. Choose who call. Choose who to meet.
Optimize your workflow, so you can cherry pick the leads that you want to focus on.
iLantern’s Sales Suite has three applications:
- iLantern Lead Scoring (LS)
- iLantern Account Management (AM)
- iLantern Sales Coach (SC)
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of iLantern:
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