Last Updated on 8 years by RichBohn
This CRM Review examines IBM Enterprise Marketing Management.
In-Depth CRM Review
IBM Enterprise Marketing Management
170 Tracer Lane
Waltham, MA 02451-1379
Toll Free: (866) 277-7488
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation
About the Company:
IBM is a globally integrated technology and consulting company headquartered in Armonk, New York. With operations in more than 170 countries, IBM attracts and retains some of the world’s most talented people to help solve problems and provide an edge for businesses, governments and non-profits.
Innovation is at the core of IBM’s strategy. The company develops and sells software and systems hardware and a broad range of infrastructure, cloud and consulting services.
Today, IBM is focused on four growth initiatives – business analytics, cloud computing, growth markets and Smarter Planet. IBMers are working with customers around the world to apply the company’s business consulting, technology and R&D expertise to build systems that enable dynamic and efficient organizations, better transportation, safer food, cleaner water and healthier populations.
About the Product:
Over 2,500 organizations around the world use IBM Enterprise Marketing Management solutions. IBM EMM solutions are recognized as market leaders by leading industry analyst reports which cover multi-channel campaign management, cross-channel campaign management, integrated marketing management and customer analytics.
Cross-channel marketing optimization
Engage each customer and prospect in a cross-channel dialog that builds on past and current behavior.
Marketing performance optimization
Strategically assess, manage, and plan marketing programs and spend for maximized ROI.
Customer Experience Management
See your digital channels through the eyes of your customers by experiencing your web and mobile business just as they do.
Digital marketing optimization
Empowering marketers to turn site visitors into repeat customers and loyal advocates by orchestrating a compelling experience through each customer’s lifecycle.
Price, promotion and product mix optimization
Quantify consumer behavior to make predictive merchandising and marketing planning decisions that drive sales volume, margin, profit, and shopper loyalty.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of IBM Enterprise Marketing Management:
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If you are considering this program, you should also look at these other CRM solutions:
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