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This CRM Review examines Hurree
In-Depth CRM Review
|Ormeau Business Park 8 Cromac Avenue|
|Belfast BT7 2JA Northern Ireland|
|CRM Taxonomy:||Cloud Marketing|
About the Company:
Our mission is to make better marketers, software is just how we do it.
Hurree was founded by Aaron Gibson and Rachel McMullin in 2014. It started off as a marketing platform designed to bring customers through the door using tailored content.
Since then, the platform has built upon this and grown to help create strong, meaningful segments. These segments of their customers ensure completely personalized content and messaging to strengthen the relationship with the brand.
Early Growth & Expansion
After taking a glimpse at demand, we put all of our effort into helping marketers across the globe build stronger relationships with their mobile customers. To do this, we took part in Techstars London 2017 & Quake Capital Accelerator NYC 2018 to develop our ideas and align them with marketer expectations. This opened up new markets in both Europe and the United States and has allowed us to define ourselves as a global company.
Where to next?
Hurree now allows marketers to take back control of their customer contact information to keep it secured, segment and target each customer individually with no extra time spent on marketing and has no additional learning time with a simple to use interface.
About the Product:
Hurree is a market segmentation platform for all of your marketing tools.
It brings all of your customer data together and segments it based on rules you have created, trends that occur and sentiment analysis based on your actual conversations with those customers.
The platform then allows you to action marketing campaigns right from Hurree to those segments within your different tools, meaning that you are confident that you are always sending the right message, to the right customer, via the right channel, at the right time.
Hurree brings your marketing needs together to allow the most tailored experience for your audience
Marketing with Hurree is defined by your audience behavior – no longer is your marketing messaging based on assumptions but led by how your audience interact with your brand.
Behavior Based Segments
- Dynamically changing personas ensures your audience always get the most relevant content for them
- Your audience move between personas depending on their behavior to keep your segments up to date with their changing preferences
- Personas are assigned to a segment based on how your audience interact with your brand
- Content can be sent to (or excluded from) the dynamic persona groups to ensure communication is always relevant
- Tailoring it all keeps your audience close
- Tailoring everything from timing, content and message type ensures that the individuals in your audience feel special
- Even if you are sending a bulk message, its contents and timings will be personalized to each individual in the persona for improved engagement
- Use the tools you know and love better…. together
- Remove the need for an all in one platform by syncing the systems you already know how to use
- More precise targeting in your current systems with segments that are accurate across your systems
- Achieve higher productivity without even knowing that Hurree is doing the heavy lifting
- Create an omni-channel series of messages that are triggered by behavior to ensure you are talking to your audience at the exact right time
- Schedule your chosen messages for a later time or date so that you’re working overtime even when you’re not
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Hurree:
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