This review was last updated
This CRM Review examines Hatchbuck.
In-Depth CRM Review
911 Washington Avenue
St. Louis, MO 63101-1348
CRM Category: CRM – Cloud
Sub-Category: Marketing Automation
Seats: Small/Medium Business
About the Company:
Let’s start this story at the beginning. As lifelong entrepreneurs and small business owners, we have always searched for an easier way to drive sales and revenue with limited time and resources. In our previous business, we were crazy successful driving over 1000% growth through marketing automation, but we quickly became frustrated by the lack of affordable, intuitive and easy to use solutions on the market available to small business.
So we decided roll up our sleeves and invest our own heart, soul, and mind into building the ideal sales & marketing solution to help other small businesses grow their dream.
In 2012 Hatchbuck was, well..hatched , and of all places, T-REX, a technology incubator located in the heart of downtown St. Louis, Missouri.
Hatchbuck has now helped small businesses around the globe to fulfill their purpose every day. Chiropractors are healing more patients, insurance agents are keeping more customers safe under policies, and small business owners across numerous industries are automating their sales & marketing and finding more time for the things they love most.
Today, Hatchbuck is on a mission to help power the dreams of small business and gives back to entrepreneurs around the globe as part of our Givebuck and Incubator programs. If you are in St. Louis or just passing through, we invite you to come hang with us, grab a rueben from our team’s favorite lunch spot: Pickles Deli, and check out the Trex incubator where the Hatchbuck story began.
About the Product:
Finally, a small business CRM that’s easy-to-use and priced nice.
Easy to Use Small Business CRM
To drive new sales and track growth, small businesses need a CRM or customer relationship management tools. Using Hatchbuck’s built-in CRM, small business owners and sales users can grow new business using smart segmentation and targeted email. Tracking progress is also easier than ever by having full view into previous, current and future deals. Salespeople will also have a full history of activities which puts relevant conversations with prospects and customers at their fingertips.
Small businesses can also stop relying on never-ending spreadsheets and disorganized paper by using a CRM. Everything, from initial contact to individual email messages are tracked and attached to a contact record, giving users a central hub for every activity.
Small Business CRM & Marketing Software in One
Marketing’s role in an organization is to fill the top of the funnel with quality leads using specific tools. Once a lead is ready, it gets handed off to sales where another specific set of tools and process is needed. Having both of these functions “under one roof” gives a clearer and more complete picture of a buyer’s journey. For example, marketing captures a lead in an online form, then nurtures that lead until they are ready for a sales content. Next, sales uses the CRM to see the entire lifecycle thus far of the lead, including what forms they filled out, what emails they were sent and which ones they opened. Now, the salesperson is armed with knowledge that only an all-in-one sales and marketing solution can offer.
The benefits of an all-in-one sales and marketing software solution include:
- Lower overhead – Hatchbuck has it all built-in, so you don’t have to purchase separate solutions, then worry about how they’ll “talk” to one another.
- Better metrics – With a closed loop between sales and marketing, you’re able to make better business decisions by seeing the entire life cycle of a contact; from initial form submission to current customer.
- Ease of use – By keeping everything in one tool, you’re not required to learn two, separate tools that have two very different workflows and user experiences. Our goal is to give our customers an easy marketing software solution, period.
Nurturing leads until they are ready to buy is a critical component of any small business crm. Hatchbuck makes it easy to serve relevant email messages to prospects and customers, nurturing them throughout their lifecycle. Use your time more wisely and work leads that are ready to buy.
New business deals need to be tracked. Whether they bought, didn’t buy or are planning to buy, having a full view inside of a crm will help forecasting and future sales efforts. As part of our all-in-one marketing and sales software, deals help keep the revenue engine running.
Not all sales leads are created equal. Some leads may not be ready to buy today, but will be in the future. Hatchbuck can put these leads into their own campaign and will keep your business top-of-mind during their decision making process.
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Rich’s View of Hatchbuck:
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