This review was last updated
This CRM Review examines Genius Small Business.
In-Depth CRM Review
Genius Small Business
1400 Fashion Island Boulevard
San Mateo, CA 94404-2072
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Automation
Seats: Small Business
About the Company:
Genius.com provides powerful, yet easy-to-use Marketing Automation, Demand Generation and Email Marketing solutions that enable both Marketing and Sales users to quickly identify and connect with their best prospects. All Genius solutions are right-sized to meet the specific needs of your organization, now and in the future. Most Importantly, Genius is hassle-free and cost-free with no implementation required, so you can be up and running in minutes.
- Genius.com solutions enable “smarter marketing” because we let marketers design flexible campaigns that “wait and watch” prospect behavior on the website in real time. With Genius, campaign logic and workflow rules never get in the way — as soon as the prospect shows “qualifying behavior”, Sales is alerted and the database is updated, instantly
- Genius enables “faster sales” by notifying sales instantly of prospect interest, so Sales can connect at the right time, and by giving Sales full access to replay prospect “online body language” and understand the prospect’s areas of interest.
What is the Genius Difference?
Genius.com is the only true SaaS solution in the marketing automation space, providing extremely easy to use marketing and sales interfaces that require no training or technical implementation. Genius offers unparalleled scalability and reliability so customers can send with confidence.
The powerful Genius cloud computing infrastructure delivers email marketing and marketing automation, with instant-on availability, and ties it with web analytics so companies can deliver and track the results of lead generation campaigns in minutes rather than weeks or months.
Genius has a rich history in both SaaS and marketing. Genius management includes pioneers who built the first successful SaaS company and Sales 2.0 market at WebEx. Genius has a fanatical focus on customer success and ease-of-use which has helped make it the most widely used marketing automation platform on the planet.
What Do Industry Analysts and Customers Say?
Analysts and customers alike applaud our incredible ease-of-use, powerful focus on sales productivity in the marketing funnel, and instant time to value. Watch Customer Testimonials
What Does it Take to Get Started?
Genius.com’s unique cloud-computing web analytics engine literally allows marketing and sales organizations to begin delivering and automating Genius campaigns in seconds – it can take months with competitive products.
With no IT intervention required on your website or email infrastructure, Genius.com’s SaaS marketing products are easy to buy because we don’t require complex implementation or upfront fees. Genius.com is easy to own because we don’t require IT support. We are easy to use. In fact there’s no specialized technical skills or significant training required, which means your time to value is instant.
Who Are Genius.com Customers?
Genius has over 500 mid-sized and enterprise customers in B2B industries such as technology, financial services, life science, health care, telecom, insurance and publishing. The unique Genius SaaS architecture not only gives our worldwide customer base the benefits of a multi-tenant architecture, but Genius achieves global scale with a “multi-landlord” extension of the architecture to allow industry heavyweights like BT to distribute the Genius platform under their own brands. The Genius.com partner network extends Genius technology and provides consulting, best practices, and support services.
When Was Genius.com Founded?
Genius.com was founded in 2004 by David Thompson, the world-class marketing executive who brought the SaaS business model to market at WebEx and invented the Sales 2.0 marketing process for driving a high velocity and volume of highly qualified leads marketing. Thompson started Genius.com with a mission to apply the same instant-on approach of WebEx to powerful but accessible marketing technology and analytics. Thompson’s co-founder, Robert Seidl, is a pioneer in innovation, ease-of-use and technology. Previously, Seidl founded Ceneca Software, which developed PageMill, the first visual web page editor.
About the Product:
Genius Small Business
No longer are small businesses limited to a shotgun approach via a simple email marketing solution. With Genius, you can:
- Deliver more leads by engaging buyers with personalized and 1:1 emails
- Track complete website visits using SalesGenius® with no IT required
- Capture more leads with easy to create lead forms
- Improve marketing efficiency by automating response
- Maximize ROI by tracking all marketing activities, including social media and online marketing
Only Genius is designed with the flexibility your growing business needs. Genius marketing solutions scale with you as you grow to uniquely serve your marketing needs, now and in the future.
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Rich’s View of Genius Small Business:
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