This CRM Review examines Gainsight.
In-Depth CRM Review
191 Castro Street
Mountain View, CA 94041-1201
CRM Category: Marketing Support – Cloud
Sub-Category: Customer Success Platform
Seats: Small Enterprise
About the Company:
Businesses today use data, analytics and automation to give their teams the edge they need to acquire new customers. However, once new customers are onboarded, siloed data sets, error-prone guesswork and manual workflows can leave them blind to the actual condition of those customers. That’s why customer-driven enterprises are leveraging the power unlocked by customer data in order to get proactive about identifying at-risk customers while growing the lifetime value of healthy ones.
A new paradigm, called Customer Success Management, has begun to take shape. It’s not just an organization, but an attitude across the entire enterprise, with a delicate balance of people, processes and enabling technology. With Gainsight, your business can leverage customer intelligence and automation to proactively manage retention, reduce unexpected churn and identify upsell opportunities.
About the Product:
Gainsight’s Adoption Management module enables recurring revenue businesses to measure product usage, adoption and success metrics and use these to drive customer retention workflow across the enterprise.
Gainsight’s Feedback Management module enables recurring revenue businesses to measure customer health through surveys and take action based upon survey responses – directly from within Salesforce.com.
LIFETIME REVENUE MANAGEMENT
Gainsight’s Lifetime Revenue Management module enables recurring revenue businesses to accurately measure and analyze churn and assess its impact on overall revenue growth and customer lifetime value.
Gainsight’s Retention Management module enables recurring revenue businesses to standardize and automate workflow for customer retention – directly from within Salesforce.com.
For complete pricing details, please contact the company directly.
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of Gainsight:
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