This review was last updated by
This CRM Review examines FluidSurveys.
In-Depth CRM Review
1203 Geiger Lane
Bridgewater, NJ 08807-1404
CRM Category: Marketing Support – Cloud
Sub-Category: Marketing Research
Seats: Small Enterprise
About the Company:
Last year, the company grew its revenues by 250 per cent and more than doubled its staff – all without a single dollar of external investment.
That has been made possible by investing every dollar earned in revenue back into the company, as staff continue to develop and support its two products: online survey platform FluidSurveys and ReviewRoom, an online tool used by organizations to accept and review applications.
“We want to be a really big software company in Canada,” says co-CEO Aydin Mirzaee. “In order to do that, you need more resources. We’re not out there to make a quick buck, we want to build a huge company with a huge market share.”
Despite the fact that large North American venture capital firms now court the company on a weekly basis, the company has no plans to accept any funding, Mr. Mirzaee says.
As the company begins its fifth year in business, Chide.it has rebranded itself as FluidWare – an homage to its successful product’s name. ReviewRoom will be renamed FluidReview and all future products will carry the same branding. Chide.it will become a name of the past.
No one really knows the company as Chide.it, Mr. Mirzaee said, except for people in Ottawa. Most customers know them by their product names, and the company wants to build on that brand affinity.
“It will be a big change, but we’re thinking about the long term, the vision 20 years from now when we’re a multi-product company with international reach,” says Mr. Mirzaee. “We really want to make the Fluid brand name one that everyone will recognize.”
The company has plans to release additional products this year. Instead of providing a horizontal tool applicable to many industries – as is the case with its existing line – FluidWare plans to produce a niche solution for a specific industry, without disclosing details.
That product will be built by a staff that will likely grow to 60 by the end of 2013, according to Mr. Mirzaee, which means the company will probably have to find new office space sometime this year. Its current landlord at 1729 Bank St. has been accommodating during Chide.it’s growth spurt, Mr. Mirzaee says, but that growth doesn’t seem to be slowing.
Its new location will likely be in central Ottawa, he added.
A lot has happened during the past five years for the local company. That includes establishing a successful product in an overcrowded survey market and becoming such an industry standard that FluidSurveys is now listed in textbooks and required learning for some government employees. Chide.it – an OBJ Startup to Watch in 2011 – used to receive a request for proposals once per month. Now, it receives a couple each week.
ReviewRoom handled more than half a billion dollars of commerce on its platform in 2012 alone, used by universities, secret societies and even reality television shows.
But this is only the beginning, says Mr. Mirzaee.
“We want to make Ottawa proud,” he says.
About the Product:
Get started in seconds.
FluidSurveys.com is a do -it-yourself online survey and feedback collection tool. It is currently used in over 40 countries across the globe. With FluidSurveys, anyone can build surveys and forms and collect responses in real time with ease. FluidSurveys.com also offers powerful analytics and a built in respondent panel to gather all the data in one place.
Nothing to download or install
There’s nothing to install, no coding or programming knowledge required… just open up your browser and go!
Drag & drop
Save time by using our fast and flexible drag & drop editor. Move questions and pages around at any time. You can even use standard keyboard shortcuts to cut, copy, and paste questions!
Unlimited questions & responses
All of our plans are 100% unlimited. Ask as many questions and collect as many responses as you need to get the job done!
Over 25 question types
Multiple answer, single answer, text, response, grids, spreadsheet questions… all at your fingertips.
Format with ease
Change the question layout, randomize choices, make questions optional or required, add comment fields, and more!
Personalize your surveys
Survey logic allows you to customize your survey for each respondent. You can create custom paths for respondents, or show specific information based on their answers to previous questions.
Create one survey in multiple languages. Translate everything with an easy-to-use interface. Over 64 languages supported!
Save & reuse choice lists
Only enter choice and variable lists once. Save them within your account, and reuse them for any other question. Work smarter and faster!
Set up quotas for individual questions or series of questions. Trigger branching conditions or redirects when a quota’s been reached.
For complete pricing details, please see:
For a proper demo of this CRM solution:
For a proper demo of this CRM solution, please contact the company directly.
Rich’s View of FluidSurveys:
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