In-Depth CRM Review

Epsilon Data Management

Epsilon Data Management
601 Edgewater Drive
Wakefield, MA 01880-6235

Telephone: (781) 685-6000
Toll Free: (800) 309-0505
Fax:
Email:
Web: http://www.epsilon.com/

CRM Category: Marketing Support
Sub-Category: List Compiler/Data Source
Seats: Small Enterprise

About the Company:

Where intelligence ignites connection™

Epsilon solutions leverage intelligence that enable brands to create dynamic, meaningful direct-to-customer connections.

This intelligence, driven from data and customer knowledge, is employed in virtually every direct brand touch-point in the virtual and physical world. Our end-to-end solutions deliver a continuous stream of personalized messaging opportunities that craft a customer conversation in which information is captured, analyzed, enhanced and influenced in “real-time” to deliver authentic brand experiences that drive loyalty and positive business outcomes.

Epsilon Snapshot

Ranked #1 Top U.S. Agency for All Disciplines, #1 Top U.S./CRM Direct Marketing Agency, and #2 Top World CRM/Direct Marketing Agency by Ad Age, 2012
Provide solutions to 15 of top 20 leading advertisers and dozens of Fortune 100 companies, including:
- 7 of top 10 insurance companies
- 8 of top 10 retailers
- 9 of top 10 CPG companies
- 9 of top 10 financial institutions
- 10 of top 10 healthcare companies
- 10 of top 10 automotive companies
By sheer volume of consumer connections, the market leader for:
- Loyalty: 300 million loyalty members worldwide
- Data: Information on 130 million households representing 250 million consumers in the U.S. market, and 22 million businesses
- Email: Global leader in reach delivering tens of billions of emails annually in 115 countries
- Engagement: Enable tens of billions of conversations across addressable channels including direct mail, email, mobile, display, social media, and point of sale
Consistently ranked as leader in key categories by Forrester Research

About the Product:

Epsilon’s rich portfolio of high-performing data and multichannel marketing technology products are unparalleled. From understanding who customers are to the powerful ability to micro-target and instantly deliver relevant messages, we use the channels that matter based on customer preference and rooted in analytics that drive outcomes. Epsilon’s configurable products bring it all together for our clients.